KEYNOTE: STEVEN ALDRICH – CURRENT BOARD MEMBER FOR XERO, SEM RUSH — FIX IT #1: LISTENING
Long ago at our first “B2SMB Summit” circa 2017, Steven Aldrich, the former CPO of GoDaddy and current Board Member of several large B2SMB brands, brought forth what was, at the time, a novel approach: instead of engineering what we think SMBs should need, why don’t we ask them what they want? With years of B2SMB product leadership at Intuit, Outright and more, Steve put listening above all else, to avoid presumption, to throw out “we know better than they do.” He takes us through a Playbook on Listening: to get to the perfect Small Business product, ask these perfect questions.
