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ABOUT US
Our Member-Driven
Mission
We’re here to ensure that B2SMB Professionals – those whose job depends on winning, keeping and growing Small Business customers – succeed.
The B2SMB Institute champions Small-Business-centric thinking and practices that ensure those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis.
We serve the needs of B2SMB leaders, practitioners, brands, enterprises, resources, investors and educators. We sit at the center of the global B2SMB ecosystem, an exclusive destination for critical information exchange, peer-to-peer networking and specialized skills development. We are committed to delivering meaningful insights, important connections and valuable opportunities from a trusted platform for years to come.
Who We're
Made For
The B2SMB Institute is helping articulate and organize what tens-of-thousands of B2SMP Pros already know: Business-to-Small-Business skills are unique, valuable, and evolving dynamically.
If you’re a B2SMB Leader, Practitioner, Influencer, Advocate, Solutions Provider or Investor, we’ll offer you a Members-only seat at the center of the global B2SMB ecosystem. We’ll provide you an exclusive platform for critical information exchange, peer-to-peer networking and specialized skills development. We’ll provide you meaningful SMB insights, important partner connections and valuable growth opportunities for years to come.
For B2SMB Executive Leadership
The Institute offers a strategic resource that extends to all functional requirements of a B2SMB enterprise. We promulgate what Leaders need to compete effectively, from research that identifies opportunities to “playbooks” that detail successful tactics. As importantly, the Institute provides a highly valuable resource and outlet for a B2SMB Leader’s own teams and talent. Underpinning it all is the candid top-to-top dialogue that we actively promote every day. Our invitation-only Leaders’ League is the Institute’s ultimate expression of value to the B2SMB C-Suite, an exclusive stage to influence the future of the B2SMB marketplace.
For B2SMB Marketers & Sales Pros
The Institute provides a highly-differentiated attention to the Small Business target audience. While other associations and events may focus on more broadly applied Marketing and Sales strategies, or more large-enterprise-directed B2B tactics, the Institute is exclusively focused on what defines our Members’ B2SMB job success. From new media options, to content-driven engagement strategies, to the latest sales practices that close SMB deals faster, our goal is to provide our Members the means to win now.
For B2SMB Product and Service Developers
The Institute promotes an SMB-centric development pathway that recognizes you can’t “dumb down” large enterprise offerings and expect to win SMB favor. Using extensive SMB research as a baseline, the Institute provides both form and forum for building offerings that SMBs will buy and use. Our Product Development Members represent our industry’s “best and brightest,” whose passion for Small Business success infuses everything they take to market.
For B2SMB Delivery & Operations Pros
The Institute offers a view far beyond the immediate four-walls. We focus on what it takes to increase adoption rates, accelerate onboarding, increase long-term use rates, lower churn and promote up-sell. Our Delivery & Operations Members represent a wide range of B2SMB product and service Sellers to ensure we study and apply what works on large to small enterprises.
For B2SMB Solution Providers
The B2SMB Institute provides direct and frequent access to B2SMB decision makers seeking the very help your business provides. As B2SMB Institute Sponsors, our solution providers represent best-in-class resources that assist in B2SMB product and service development, marketing, sales or delivery success. The Institute intends to provide a Member-to-Sponsor ratio that enhances value for both Sellers and Buyers.
Our Membership by
Industry Segment & Job Assignment
We Are Business-to-Small Business
If your job depends on winning, keeping, and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.
Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn, and ultimately help millions of SMBs by helping our Member-brands.