JOIN US VIRTUALLY VIA ZOOM
THE B2SMBI PARTNERSHIPS CIRCLE MEET-UP
If you have the word “Partnerships” in your job title or job description, we invite you to join your peers virtually on April 18 between 3-5p EDT. Led by our Partnerships Circle Chairperson, Kelly Benish, we’ll talk collaboration to sell more to Small Business customers. We’ll talk best practices and playbooks, but as importantly, we’ll talk to each other about what works, what wins, and what we each need and offer prospective B2SMB Partners.
2:00 pm – 2:10 pm
WELCOME
Kelly Benish
2:10 pm – 2:20 pm
WHY I BELIEVE IN PARTNERSHIPS
Offering his near-14-years at Oracle-Netsuite, Ranga Bodla kicks us off with a tour of Partnership learning.
Ranga Bodla
2:20 pm – 2:45 pm
PITCH FOR PARTNERS
We’ll invite attendees to introduce their company, their partnership opportunities and what they’re looking for in a prospective partner.
OPEN MIC
2:45 pm – 3:00 pm
PARTNERSHIP SUCCESS STORY & DISCUSSION
Reach & Engagement Partnership
Verizon Business & Alignable collaboration supporting local market Small Business Days
Mitchell Groves
David Brozo
3:00 pm – 3:30 pm
PARTNERSHIP SUCCESS STORIES – OPEN DISCUSSION
What Works Best?:
A wide range of Partnership successes – and failures – make up our collective experience, and we think sharing both highs and lows helps all of us develop a more perfect Partnership Playbook. We invite our attendees to raise their virtual hands to offer their experiences in collaboration.
OPEN MIC & GROUP DISCUSSION
3:30 pm – 4:00 pm
PARTNERSHIP KPIs OPEN DISCUSSION
The KPIs of Partnerships Success:
In preparation for our Sonoma meet-up on May 16, we’re going to “”share wisdom”” and experiences with what each of us use to measure how well partnership initiatives work. What metrics define your partnerships’ success? What are the numbers you look to move when engaging in collaboration to market, to sell, to develop and to deliver con-joined offerings? By sharing the different KPIs used, we’ll reveal and review what’s common, what’s different, and most importantly, what can improve your overall Partnership performance.
OPEN MIC & GROUP DISCUSSION
4:00 pm – 4:00 pm
RECAP OF PARTNERSHIPS CIRCLE MEET-UP
We’ll end our meet-up with take-aways and a commitment to meet within 14-days with prospective partners we’ve identified during the time together.
Kelly Benish
4:00 pm – 4:30 pm
PRIVATE CHAT MEET-UPS
We’ll keep our virtual meeting open on Zoom so that attendees can send one-to-one messages to each other. So say hi, make an intro, make an appointment to talk more. After all, these are your prospective Partners!
Join 100s of B2SMB Institute Brands Now
LET'S TALK PARTNERSHIP MARKETING
To deliver greater reach and engagement with SMB customers and prospects:
-
- Customer list exchanges
- Prospect lead referrals
- Joint content delivery
- Co-sponsorships
LET'S TALK PARTNERSHIP SALES
To better qualify and close SMB customers via cooperative selling:
-
- Direct introductions of customers to partners
- Affiliate or Agent referral arrangements
- Offer bundling
- Collaborative sales events
LET'S TALK PARTNERSHIP DISTRIBUTION
To increase reach, penetration and overall scale of SMB Customer and prospect bases:
-
- Shared sales channels
- Shared e-commerce
- Shared networks
- Shared retail presence
We Are Business-to-Small Business
If your job depends on winning, keeping, and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.
Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn, and ultimately help millions of SMBs by helping our Member-brands.