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You should plan on coming to the sixth annual Leaders’ Forum in Sonoma for one purpose:
to master “The New Sell.
Our 2024 B2SMB Institute Leaders’ Forum focuses entirely on the top line: selling at scale in an SMB marketplace that’s seen extraordinary change since 2020.

Combining keynotes from B2SMB Sales Superstars with more roundtable workshops than any past event, the 2024 Leaders’ Forum combines playbooks, breakouts and “shared wisdom” on what closes the deal now.

Our B2SMB Institute Leaders’ Forum sold out in 2023, so it’s not too early to save your spot at our top-to-top networking and strategy exchange for Senior B2SMB Execs.
IT'S ALL ABOUT NETWORKING

All of our events drive an unrivaled level of peer-to-peer intros – connections with Leaders who share a common mission: to win, keep, and grow SMB customers at scale. Our events make intros, foster exchange and build relationships that last.

IT'S ALL ABOUT SHARING

We believe that Leaders learn best not from ‘Experts’ or Consultants, but from each other. So we crowd-source the collective skills, experiences and advice of our Members and put it on stage for ALL to benefit.

IT'S ALL ABOUT PARTNERING

From co-marketing and shared customer lists, to co-development and co-distribution to resource sharing, our events offer intros, collaborations and breakthroughs between our attendees. Meet your next Partner here.

StevenAldrichSpeaker2024
ChrisVasquezSpeaker2024
CarissaReinigerSpeaker2024
DerekEllingtonSpeaker2024
marktinaSpeaker2024
CiaraMcCoySpeaker2024
DanGliattaSpeaker2024
MarcusSilveiraSpeaker2024
ConnieEvansSpeaker2024
DanVisnickSpeaker2024
jayfulcherSpeaker2024
foramshethSpeaker2024
ChrisVasquezSpeaker2024
DaveWalkerSpeaker2024
StephanieGorskiSpeaker2024
ItaiSadanSpeaker2024
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What They Said

“I am so incredibly impressed on who you’ve gathered together to talk about how we better support the SMB community.”

         – Erik Day, SVP/GM – Small Business, Dell 

“You guys are building something super cool and INCREDIBLY valuable.” 

        – Jill Nelson, Founder, Ruby

“The events are first class, from the people, the connections and the take home value.”

        – Sean Cohen, COO, AWeber

What They Said

“Great connections, great networking.”

         – Carrie Jacobson, VP Technology & Services, Office Depot

“There was this great energy in the room and lots of good opportunities to network.”

         – Kelly Thomas Nojaim, VP Partner Development, Microsoft

“I found a lot of value connecting with leaders in the space and learning how different companies are approaching the SMB segment.”

         – Dip Ghuman, Strategic and Product Partnerships, Indeed

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What They Said

“My team and I learned so much from all the folks who are serving SMBs. Overall, truly inspiring.” 

         – Liz Yoon, Partnerships Management, LegalZoom 

“Definitely think you’ve put Lorem on the radar for a lot of important partners – lots of great content from other innovators in the SMB space, too”.

         – Sam Wilcoxon, Founder, Lorem

“It was great to hear the experiences of other Members. We found some immediate points of optimization for our go to market process.”

         – Joanna Knox, BD Lead, Fundbox

Sonoma is well known for its many B&Bs, Inns and Guest Houses. Trip Advisor has many great recommendations, but we’ve provided 4 selections that fit more familiar hotel accommodations. Locals will tell you, Sonoma night life is chill.

Trip Advisor Sonoma

Meanwhile, Napa is a 25-minute drive over the Mayacamas Mountains, and we recommend two hotels (amongst many.) Again, Trip Advisor can give you the full range of options. Napa has a very “active” night life, and a robust food scene.

Trip Advisor Napa

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The Inn at Sonoma
630 Broadway
Sonoma, CA 95476
888-568-9818

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The Lodge at Sonoma Resort
1325 Broadway At Leveroni & Napa
Sonoma, CA 95476
844-631-0595
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*HOST'S PICK*
El Pueblo Inn
896 W Napa St
Sonoma, CA 95476
707-926-2782
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Fairmont Sonoma Mission
100 Boyes Blvd.
Sonoma, CA 95476
707-938-9000
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Grand Reserve Napa
850 Bordeaux Way
Napa, CA 94558
866-370-6272
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Cambria Hotel Napa
320 Soscol Avenue
Napa, CA, 94559
707-224-3400
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We Are Business-to-Small Business
If your job depends on winning, keeping, and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.
Get In Touch
902 South Randall Road Suite 309
St. Charles, IL 60174
info@b2smbi.com
Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn, and ultimately help millions of SMBs by helping our Member-brands.

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