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How to Replicate the Success of the Best Brands in Content...

Even those legacy companies who have made a success of content marketing started their content marketing strategy small. Many of them, tied...

How to plan a data-backed B2B content marketing strategy

Content is now playing a vital role as B2B decisionmakers are spending more than 57% of the purchase cycle engaging with content...

Unconventional Views on B2B Growth

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The...

How B2B sellers can embrace B2C strategies in 2020

B2B merchants can reach new markets this year—if they keep their product information organized across their marketing and selling channels, writes Fred...

Is Your B2B Content Too BIG?

We can’t push buyers forward by burying them in information and expecting them to embark on an archaeological dig to extricate what’s...

Millennial buyers want better content from B2B marketers

Although millennials already make up a third of B2B buyers, many of them say B2B marketers miss the mark with marketing content,...

B2B Technology Marketing Trends To Watch For In 2020

Late last year, Arketi Group’s 13th annual Business-to-Business Technology CMO Roundtable convened in Atlanta. Some 80-plus marketing minds discussed thought-provoking, marketing-related success...

The Future Of Small Business Lending: Fintech 50 2020

The B2B lenders on the Fintech 50 have separated themselves by transforming into more holistic one-stop-shops for small businesses.

FTC Stops Deceptive Advertising Sales to Small Businesses – Small Business...

The FTC recently punished a company for using deceptive advertising to dupe some small businesses on the exclusivity of what they were...

Great Ways To Improve Sales Performance With AI In 2020

Artificial Intelligence or AI is a cutting edge technology that makes light the challenges faced by salespersons by automating the time-consuming admin...

This Week’s Big Deal: Playing the Long Game

Patience is in short supply these days. That’s exactly why it’s more valuable than ever. For B2B sales prospects, patience has grown...

Salesforce for SMBs: The New Essentials

While attending the Dreamforce 2019 Conference in San Francisco, B2SMBI Influencers' Circle Chair Ramon Ray got to talk with Eric Bensley, VP...

Velazquez Touts Benefits of Infrastructure Package for Small Business

Today, following the release of House Democrats’ framework for a five-year $760 billion infrastructure investment, House Small Business Committee Chairwoman Nydia M....

Deluxe Expands Alliance With Salesforce to Bring Salesforce Essentials to Deluxe...

Today, Deluxe announced it will offer Salesforce Essentials to its approximately 4.5 million customers. This is the first go-to-market collaboration between the...

B2B Investors Reveal Their Appetite For ResTech

With $521 million raised this week among B2B FinTech startups, the industry continues to prove its appeal among venture capitalists. PYMNTS’ latest...

Driving The Self-Service Model In SMB InsurTech

As is often the case with technology adoption, small business (SMB) owners are seeking services and solutions that offer the same convenience...

AV as a service emerges as opportunity for MSPs

AV as a service has surfaced as a new business line for IT channel partners such as managed service providers. Learn how...

Zoho’s Big Plans for Small Businesses – SMB Group

Until recently, Zoho’s focus been on the small business market, which now accounts for more than 80% of its customers. But over...
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