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The U.S. Economy Is in Serious Trouble if Latinx Founders Don’t...

Latinx founders are the fastest-growing group of entrepreneurs in America--but their businesses are struggling to scale. Read more here:...

How B2B Companies Maximize Digital Marketing With Routine Audits

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on...

13 Crucial Business Tasks To Do During The Start Of A...

The start of a new year brings with it a chance for organizations to adapt, change and grow. Here are a few...

Does Your B2B Company Need a Podcast?

Podcast listeners make for an interesting audience segment for B2B brands. According to recent reports on podcasting, 74% of podcast listeners want...

How Many B2B Buyer Personas Do You Need?

Even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time,...

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused...

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding...

GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote...

GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, today announced the results on a new research study which...

The vast majority of today’s U.S. small businesses are owned by...

Financing firm Guidant Financial and the Small Business Trends Alliance, a research group, found that of more than 3,000 small business owners...

Less Than a Third of SMB Leaders Think Their Teams are...

While 67 percent of SMB leaders say it's important to build teams and 80 percent say they try to create teams of...

Harmonic Selling: How The Role Of B2B Sellers Needs To Evolve...

It’s a noisy world. Your customers and prospects are constantly bombarded with messages and content, day after day. Surprisingly, much of it...

Enterprise Sales vs SMB Sales: A Side-by-Side Comparison

In Sales 101, we learned that selling to SMBs vastly differs from enterprise sales. SMBs aren’t just scaled-down versions of their enterprise counterparts,...

When B2B Buyers Value Vendor Salespeople

Most B2B buyers say they want to hear from sales representatives when products have complex configurations, when purchases have specific terms, when...

From Prospect to Scheduled Meetings in Days: PureB2B Announces Strategic Evolution...

PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation...

Personio books $75 million Series C, led by Accel, to grow...

Munich-based Personio, an HR software for small and medium-sized businesses, has secured a $75 million Series C round led by Accel. The...

Six ways a Biden presidency would impact small business

The bottom line for small business is that a Biden presidency would be somewhat more expensive and uncertain than four more years...

10 Small-Business Networking Tools And Vendors To Watch In 2020

Any small-business networking vendor worth its salt will tell you that networking isn’t a one-size-fits-all endeavor. Here are 10 small-business networking vendors...

Data firm Experian revenue rises on strong B2B market

Experian, the world's largest credit data company, on Friday posted a 7% rise in third-quarter organic revenue, driven by increasing popularity of...

Aging networks can’t handle new B2B flows

The rapid changes that have swept through the financial services industry show no signs of slowing. The digital transfer of funds, whether...
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