We are B2SMB. Join us.

 

We serve the needs of B2SMB leaders, practitioners, brands, enterprises, resources, investors and educators.  We sit at the center of the global B2SMB ecosystem, a hub for critical information exchange, peer-to-peer networking and specialized skills development.  We are committed to delivering meaningful insights, important connections and valuable opportunities from a trusted platform for years to come.

What’s in it for YOU?
Membership Advantages

By becoming a B2SMB Institute Member, you are giving yourself, your brand and your product or service offering to SMBs an invaluable competitive edge.  You will come to rely on the Institute for the advantages created by proprietary research, thought-leadership, resources and more, as well as the advantages shared by our active network of fellow B2SMB professionals.  

You’ll benefit from valuable relationships in our highly engaged community – our Members are eager to share, learn and partner.  Our Member-only events provide a safe place for these interactions to flourish.

You’ll benefit from cutting edge insights with the Institute’s broad and deep compendium of research, case studies, POVs, advice, tools, education and more, all served crisply and concisely 24-7. The Institute is a magnet for all things B2SMB, providing Members what makes for success every day.

You’ll benefit from our exclusive B2SMB Community, thousands of dedicated makers and managers of business-to-small-business products and services.  Our undiluted and undistracted focus on what it takes to reach, engage, win and keep Small Business customers means our Members can finally find the dedicated support they need and deserve.

Membership Options

All B2SMB Institute Members enjoy exclusive access to the largest aggregation of B2SMB marketplace research, insights, resources, and more, complemented by the largest B2SMB peer-to-peer network, all of which can be accessed 24-7 on the b2smbi.com website.  Membership options are designed to maximize the benefits received from the Institute’s evolving offers.

In addition, ALL Members receive:

  • MainStreet, the Institute’s weekly e-newsletter covering all that’s new, relevant and valuable to our B2SMB Members
  • The B2SMB Institute Directory (launching March, 2018), including featured Member profiles, categories of interest, Council participation, links to articles, posts and more
  • Whova, our in-event social networking app, including auto-registration with your Institute Membership (whether you are attending the event or not)
  • Announcements and reminders on upcoming Institute events, new products or services, research availability
  • Frequent Member surveys and results
  • Members Discounts on all paid events, content and research (when not included in Membership participation level)
  • Member Discounts on all Institute educational offerings, including online classes, seminars, interactive training and certifications
  • Exclusive Member Discounts on select Member and Sponsor offers

Summary of B2SMB Institute Membership Options


Charter Membership (by invitation only), our highest Membership level, includes all Institute content, research and events.  It is best-suited for market-leading, multi-unit B2SMB Brands who have a heart and vision for selling and servicing Small Businesses for many years to come. These Members understand the role the Institute can play in tackling current and future cross-industry problems and issues that individual companies cannot address on their own.  Membership includes:

  • 25 named individual Membership seats
  • 2 high-visibility seats on the Institute’s Leaders’ League, including Advisory input to the Institute’s evolving mission, offering and growth pathway
  • 10 complimentary passes to each of the Institute’s major events, Council Forums, webinars and virtual summits
  • Unlimited individual subscriptions to all B2SMB Institute research
  • Unlimited complimentary access to all B2SMB Institute paid content
  • Optional Gold-level Exhibit Booth (10’ x 10’, premium placement) at the Annual Global Conference
  • 10 individual classroom seats for each of B2SMB Institute educational offering
  • Industry-segment exclusivity (lifetime)


Enterprise Membership (application required) is best-suited for elite multi-unit B2SMB Brands who intend to play a significant role in the B2SMB Institute, including a high-volume of participation from many of their Brand’s associates. They also see a direct benefit to building their B2SMB competencies and developing their staff through the Institutes’ information, content and professional network. Membership includes:

  • 12 named individual Membership seats
  • 1 high-visibility seat on the Institute’s Leaders’ League, including Advisory input to the Institute’s evolving mission, offering and growth pathway
  • 5 complimentary passes to each of the Institute’s major events, Council Forums, webinars and virtual summits
  • 3 individual subscriptions to all B2SMB Institute research
  • Complimentary access to all B2SMB Institute paid content for 3 individuals
  • Optional Silver-level Exhibit Booth (10’ x 10’, standard placement) at the Annual Global Conference
  • 3 individual classroom seats for each of B2SMB Institute educational offering
  • Industry-segment exclusivity (renewed annually)


Business Membership (application required) is best-suited for leading single unit or single product B2SMB Brands who want to play an active role in the Institute’s ecosystem, benefiting from its resources, network and Global event.  Business Membership also provides significant discounts to SMB research and more specialized Institute events.  Membership includes:

  • 5 named individual Membership seats
  • By invitation only, 1 high-visibility seat on the Institute’s Leaders’ League, including Advisory input to the Institute’s evolving mission, offering and growth pathway
  • 5 complimentary passes to the Institute’s Global Conference
  • 50% discount to Council Forums, webinars and virtual summits
  • 50% discount on individual subscription to any B2SMB Institute research
  • 50% discount to any B2SMB Institute paid content
  • Optional Bronze Plus-level Exhibit Booth (3’ x 3’ tabletop, premium placement) at the Annual Global Conference
  • 50% discount on Institute educational offerings


Individual Membership (application required) is best-suited for B2SMB professionals  who want to maximize their Institute benefits, including complimentary access to the annual Global Conference.  Membership includes:

  • 1 named individual Membership seat
  • 1 complimentary pass to the Institute’s Global Conference
  • 33% discount to Council Forums, webinars and virtual summits
  • 33% discount on individual subscription to any B2SMB Institute research
  • 33% discount to any B2SMB Institute paid content
  • 33% discount on Institute educational offerings


  • Join Now in 1 Easy Step

    Step 1 – fill out the B2SMB Institute Membership Application here.

    We’ll be back to you promptly with your application approval, at which time you’ll be invoiced for Membership dues payment.

    Want a virtual tour of the Institute?  Access the B2SMB Institute’s tour calendar here and pick a time!

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