The B2SMB Institute is a global hub of resources, events and peer-to-peer networking for Business-to-Small-Business professionals who market, sell and develop product for perhaps the most vital drivers of today’s economy – SMBs.



From Shared Challenges, An Ambitious Agenda

Launched at the inaugural B2SMB Summit in October 2017, the B2SMB Institute intends to help tens-of-thousands of B2SMB Professionals successfully reach, engage, sell and keep millions of Small Business customers.  

Our rapidly growing community is our foundation: from B2SMB Marketers and Brand Managers to Product Developers and Sales Leaders and Investors.  The B2SMB Institute provides a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals.

A Range of Membership Options & Benefits

B2SMB Institute Member resources will arm you with the market-leading insights, skills & resources you need to succeed in today’s $500 billion Small Business marketplace.  Choose a Membership or Sponsorship that suits you, your brand and your needs:

  • Annual Memberships (for Brands Selling Directly to SMBs)
  • Annual & Event-only Sponsorships (for B2SMB Solutions Providers)
  • Affiliates (for qualified re-sellers)
  • Media Partners
  • Associate Memberships (for students, academics, and researchers)
  • To apply for Membership in the B2SMB Institute, click here. 


The Biggest & Best B2SMB Events, Year Round

Over 100K+ B2SMB Pros are hungry for great advice, great innovation and great networking.  Our events are designed to frequently bring together B2SMB Leadership Peers, Partners & Prospects from around the world, including:

24-7 Peer-to-Peer Networking

In addition to the many events that bring B2SMB Institute Members together, we both provide and promote a variety of means for peer and partner exchanges.  Whether it’s connecting one-on-one, or brand-to-brand, our hub draws together B2SMB pros to discuss what works – and what doesn’t – in the very challenging B2SMB marketplace, including:  


Industry Leading B2SMB Insights, Advice & More

Our frequent white papers, POVs and special reports provide current trends and information for those shaping the B2SMB marketplace, sourced from the best and brightest thought-leaders (many of whom are B2SMBI Members.)  Our content is strictly aligned to the challenges we know our Members face – from finding and winning SMB customers, to keeping and growing them.


Robust, Actionable B2SMB Brand Small Business Research

The B2SMB Institute both originates and curates today’s most valuable research on SMB behaviors, purchase intents, media habits, business objectives and more.  Relying on large cohorts that reflect the enormous diversity of SMBs, our intent is to provide our Members reliable data that feeds SMB-targeted product & service development, marketing, sales and delivery, including:

  • Trends & Challenges for B2SMB Brands
  • SMB Identities, Profiles & Demographics
  • SMB Purchase Intents
  • SMB Technology Adoption
  • SMB Media Responsiveness
  • To learn more, click here.

Education and Accreditation 

The B2SMB Institute is the first to offer the tactical training that B2SMB pros need, a highly specialized curriculum that develops the critical skills unique to the B2SMB marketplace, delivered via:  

  • B2SMB Professional Development Courses
  • Virtual Seminars
  • Self-paced training interactives
  • To learn more, click here.


Join the B2SMB Institute Now

Your job is not getting any easier, so join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed with 28 Million Small Business.

To apply for Membership in the B2SMB Institute, click here.