Our Founders shared the experience of building – with many setbacks – successful Business-to-Small Business offerings. The problems to be solved were readily apparent, and became our origin story.
Think of us as your peer-powered command center. It’s here that C-Suite execs, product developers, marketers and sales leaders tackle the challenges of a $2.5T market. But what unites us is a genuine passion for Small Business.
Membership brings both access and engagement year-round to our core community of Leaders.
We offer a limited number of tickets to our live events to meet and network with your peers.
Much of our content – from podcasts to newsletters to regular posts – we offer free for a follow.
Business Members plan engagement from a limited number of their Brand’s associates, and see a direct benefit to building their B2SMB competencies and developing their associates through the Institutes’ resources, events and network.
(Billed Quarterly)
Enterprise Members plan a high-volume of participation from their Brand’s associates, and see a direct benefit to building their B2SMB competencies and developing their teams through the Institutes’ resources, events, and network.
(Billed Quarterly)
We’ve been doing this for a spell, and we got some answers for the most FAQs lobbed our way.
There’s nothing like getting a bunch of really smart, nice, genuine Leaders in the same circle. From our events to our social platforms to our special groups (Leaders’ League, Partnerships Circle, Center of Excellence), our Members are here to get better at what they do, and to impart what they believe they do better to their peers. So the vibe is part cool-classroom, part Saturday brunch, part professional sanctuary. And did we mention you’ll LEARN A LOT?
Expected is such a strong word, but here’s our advice. You are experiencing that rare occasion as a professional when no one is evaluating your performance or clipping your wings for sport. It ain’t often you are amongst peers who genuinely want to give and get help. Bring your curiosity, your candor, your humor and your you.
Let’s start at the fact that you will actually meet people – not just pass them in the halls of LinkedIn as you grab an obvious glance at their name-tag on the run. We have methodically grown our Member-Follower base so you can actually make genuine connections with everyone. You are amongst peers from a wide spectrum of brands (see 2024’s event page for clues.) We’re all naturally impressed with the fact that you love this B2SMB space as much as we do, and even more the SMBs that we serve. Lastly, many of our Members have been here a while – some for years – and they know how to welcome you. And if all else fails, submit to Dave’s “grab and deliver” with a “Hey, I gotta introduce you to ______.”
First, become a Member – it has its privileges. Then attend one of our live events. For our upcoming Leaders’ Forum in Sonoma attendees will be able to register for our “Meet Your Fellow Forum-Goers” program, where you can choose the attending Brands you’d like to connect with and we’ll make a warm intro via e-mail on your behalf. But like Match.com, this service is opt-in for both parties. As we think everyone would want it. As attendees commit we will update almost daily what new brands are joining us. Finally, try our LinkedIn Company Page, subscribe to our LI newsletter, and join our Between2Bs podcast listeners.
No. B2SMBI is an “assault free” zone. We strongly encourage networking, BUT we strongly discourage the hard sell. And we check all of our Members before allowing sharks in the pool. While some may feel put off, we started the Institute as an antidote to a typical B2B org, where those being “sold” play duck-and-cover from the Sales folks. We don’t have Sponsors buy time on our stage to say/pitch whatever they want. That said, we do heartily encourage Partnership discoveries and dialogues, and we hope our Members can and will draw the distinction and respect the no-pressure vibe we work so hard to create.
We thought you’d never ask. Find and connect to the Institute, Dave, Magic, et al. here here and here:
“The keynotes, the panels, the breakouts and the 1:1 discussions at dinner all left us with wheels turning on how we can better help SMBs.”
– Kylie Raven, Google
“I am so incredibly impressed on who you’ve gathered together to talk about how we better support the SMB Community.”
– Eric Day, SVP/GM, DELL
“Everyone I speak with gives your events a “five star” rating – they really are very well done (and productive!)”
– Rich Hargrave,
Sr. Channel Sales Director,
vcita/inTandem
“It was a great event. The bar has been set even higher again.”
– Chris Shank, VP Sales, Verizon Business
“There was this great energy in the room and lots of good opportunities to network.”
– Kelly Thomas Nojaim, VP Partner Development, Microsoft
We love connecting with you and answering your questions about our events, our resources and our network. We’ll even chat you up on the Institute itself! If you don’t see your question in the FAQs, you can email us directly and we’ll return the favor within 24 business hours.
902 South Randall Road Suite 309
St. Charles, IL 60174
info@b2smbi.com
© Synth LLC/ The B2SMB Institute, b2smbi.com | Terms & Conditions | Privacy Policy | Contact Us
© Synth LLC/ The B2SMB Institute, b2smbi.com | Terms & Conditions | Privacy Policy | Contact Us