KEYNOTE: MARK TINA – VP SALES OPERATIONS – VERIZON BUSINESS — FIX IT #3: ADOPTION
Verizon Business successfully delivers thousands of Small Business solutions every year. But like most tech-sellers, Verizon is challenged not just to close the sale, but to gain full adoption. Mark Tina is a 20-year veteran of Verizon who has overseen macro-adoptions (internet, cellular, cloud) and micro-adoptions (niche apps, vertical solutions, customized products). No one is better to take us through the lessons learned in helping SMBs “break the seal” on what they just bought. His lessons on tech adoption apply to any B2SMB enterprise’s best moves between invoice and fandom.