Schedule

• march 22, 2023
• 11:00A THE FORWARD 23 SMB SURVEY POWER HOUR11:00A- 11:45A

  We open Forward 23 like past Forward events - with insights from 3 of our biggest SMB survey providers. Scott Norwalk's team constantly digs into the millions of SMB bids and buys their Business.com site hosts; Anita Campbell's team is in a constant dialogue with their thousands of subscribers and readers of Small Business Trends. And Chris Vasquez, CPO for e-mail giant AWeber, has championed the novel concept of listening to thousands of one's own customers (!) We'll ask each 3 questions: what are you seeing? what's important? and what's coming?
  
  

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  Speakers: Anita Campbell, Chris Vasquez, Scott Norwalk
• 11:45A SHORT SHOTS: 5 THINGS SMBS WANT YOU TO KNOW NOW11:45A- 12:00P

  In this first of our Forward 23 "Short Shots," Team Tarci offers insights into how to effectively connect with the SMB market, with an emphasis on understanding the unique needs of SMBs and their evolving life cycles. We will explore how to identify and proactively address the core and growth needs of SMBs, and how to exceed their expectations to build successful long-term partnerships.

  
  

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• 12:00P THE ROAD TO RECOVERY: LOOKING BACK AND LOOKING AHEAD WITH ALIGNABLE'S SMB SURVEYS12:00P- 12:45P

  If you are not subscribing to Alignable's "Road to Recovery Report," you should be. The next best thing is our Forward 23 chat with Chuck Casto, who provides an exclusive sneak peak of the latest March “Road to Recovery” survey results. Drawn from both quantifying and qualifying data from its 9Mil SMB Members, Chuck takes the long view of now 3 years worth of RTR data and insights, with an eye towards the trend lines going forward.

  
  

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  Speakers: Chuck Casto
• 12:45P SHORT SHOTS: MOVING TO A CONTINUOUS RISK ASSESSMENT APPROACH12:45P- 1:00P

  This Team Tarci presentation advocates for a continuous risk assessment approach in managing small business insurance. Through the use of dynamic data, insurers can monitor any significant changes in a customer's business and provide them with adequate, no-gap coverage. Tarci provides examples of how dynamic data can alert insurers to changes in an SMB’s operations and stresses the importance of being proactive to ensure higher NPS and better LTV.
  

  
  

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• 1:00P THE WORLD OF SMBS: A DEEP DIVE + A LONG VIEW OF SMALL BUSINESS1:00P- 1:45P

  At last year's Forward event, Accenture SME Stephanie Gorski talked "trust gap", scale, and "digital transformation." Stephanie's update adds perspective on AI, and on the 10Mil+ new Small Businesses in our marketplace. Drawn from Accenture's B2SMB global expertise and frequent surveys, our session defines the top 3 priorities that B2SMB brands need to get right in 2023. 

  
  

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  Speakers: Stephanie Gorski
• 1:45P SHORT SHOTS: PROFITABILITY THROUGH DATA: SELECTIVE TARGETING IN THE SMB MARKET1:45P- 2:00P

  How can you overcome the challenges of marketing and selling to SMBs? Team Tarci explains data-driven selective targeting. By identifying SMBs that not only match your ICP, but that are at a point in their life cycle where your solution can position them for further growth, you can allocate resources to businesses that are likely to convert. With examples of how sales and marketing can work together, you'll learn what it takes to increase the likelihood of a successful engagement and to improve cost of acquisition in the SMB market.

  
  

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  Speakers: Linda Reinhard
• 2:00P THE BEST OF BETWEEN2BS: WHY PARTNERSHIPS ARE THE PLAY IN 20232:00P- 3:00P

  As we launch our B2SMBI Partnerships Circle, we'll take a look back at our first ever session gathering Leaders who led their enterprise's efforts to partner with outside orgs. Each of our four speakers talks about their Playbooks, their do's and don'ts, and their definitions of partnership success. As relevant today as a year ago - and as the year ahead - this pre-recorded session is a model for working together to succeed together in business-to-small-business.

  
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  Speakers: Bailey Preusse, Kate (Sharum) Daniels, Kelly Benish, Michelle Winnett
• 3:30P BETWEEN2BS PODCAST LIVESTREAM ROUNDTABLE: LEANING FORWARD INTO 20233:30P- 4:30P

  Join us LIVE as Forward 23 SMEs join Members of our B2SMBI Leaders' League circle around the state of Small Business. We'll take multiple perspectives on what is happening, what is coming and what matters for all of us who depend on SMB success and growth. 

  
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  Speakers: Chuck Casto, Linda Reinhard, Stephanie Gorski