What’s Next? A Small Business Vision for 2020

To get some answers Rieva Lesonsky of Small Biz Daily turned to business leaders, entrepreneurs and thought leaders to get their insights and perspectives on what 2020 (and the new decade) has...

Customer Success: Roles Within a B2B Enterprise

Despite the value of customer success teams, not all B2B enterprises know how to structure customer success roles within their company. However, by asking the right questions and thinking critically about what...

B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel

Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make...

Predictions 2020: B2B marketers pivot from products to experiences

From DigitalCommerce360's Caroline Robertson: "We’re predicting that 2020 will mark an inflection point in business consumers’ relationships with their providers, driven in part by expectations for consistency across all buying routes and...

5 Prevalent B2B Marketing Myths to Abandon in 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact....

Great Leaders Understand Why Small Gestures Matter

So much of the business culture remains fixated on strategic disruption, digital transformation, and the meteoric rise (and disastrous fall) of venture-backed unicorns. What if we took just a moment to think...

15 Ways B2B Marketers Can Provide A Better Customer Experience

Fifteen experts from Forbes Agency Council explore how B2B marketers can aim to provide a better customer experience for their clients, to further increase the success of their marketing strategies.

How To Define B2B Success In 2020

With 2020 arriving, we need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will shape a business's success...

Why Businesses Need to Offer 24/7 Customer Support

The rapid dissemination of information has led to the highest informed customers in history, which has raised the customer’s level of expectation they have from each business. In order to present yourself...

Metrics That Matter in Measuring B2B CX in SaaS

A recent B2B marketing survey reveals that about 66% of marketers have made CX (customer experience) a priority in their campaigns. This is because CX has become an influential element in consumers’...
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