KEYNOTE: Where Oh Where Do Those Small Business Go?
It used to be we could at least count on an SMB ensconced in their place of business for a window of time during their workday. Not anymore. Reaching millions of Small Business to fill the top-of-funnel grows more inefficient and ineffective every day. How do we make reach work again? Our keynote, Eric Groves, has thoughts. As the co-Founder of Alignable, one of the largest networks of SMBs, Eric's team has built a highly engaged, inter-connected community of 8Mil+ Small Businesses. He describes what they've learned on the road to build a Best2SMB Hall of Fame nominee.
If you've been following the progress of Alignable, you know that their organic network of over 8 Million SMBs in the US has become unrivalled in both scale and scope. Eric Groves talks about the carefully evolved and evolving opportunities for partnership with major B2SMB offerings.