Connie Evans
Co-Chair, B2SMBI Advocacy Council
1:00 pm
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1:10 pm
INTRO OF B2SMBI ADVOCACY COUNCIL MEET-UP
The Opportunity of Advocacy
It was a story frequently shared in early 2019: faced with the crisis of Covid, the world of B2SMB enterprise Leadership was shocked to learn how little they knew of the organizations and mechanisms of aiding their Small Business customers. Decades of big checks from big business to worthy causes did not create strategic relationships between those who sell and those who serve SMBs, and that gap needed to be filled. Delivering part-history lesson, part ecosystem diagram and part strategic manifesto, SMB-Advocacy icon Connie Evans sets our stage.
3:15 pm
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3:30 pm
RECAP OF B2SMBI ADVOCACY COUNCIL MEET-UP
We'll end our meet-up with summary take-aways and a commitment to meet within 14-days with prospective partners we've identified during the time together.
We Are Business-to-Small Business
If your job depends on winning, keeping, and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed. Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn, and ultimately help millions of SMBs by helping our Member-brands.