Co-Chair, B2SMBI Advocacy Council
The Opportunity of Advocacy
It was a story frequently shared in early 2019: faced with the crisis of Covid, the world of B2SMB enterprise Leadership was shocked to learn how little they knew of the organizations and mechanisms of aiding their Small Business customers. Decades of big checks from big business to worthy causes did not create strategic relationships between those who sell and those who serve SMBs, and that gap needed to be filled. Delivering part-history lesson, part ecosystem diagram and part strategic manifesto, SMB-Advocacy icon Connie Evans sets our stage.
We'll end our meet-up with summary take-aways and a commitment to meet within 14-days with prospective partners we've identified during the time together.