As we all astound ourselves with the extraordinary answers we get when we ask ChatGPT something - anything! - we are all equally challenged to evolve the ""tool"" of AI to produce better business results. If you know the leadership team of Best2SMB Offering nominee AWeber, you know they cliff-dive into innovation, and so has it been for Sean Cohen and Chris Vasquez with Artificial Intelligence. How to incorporate an AI-based virtual assist to the struggling SMB e-mail author? Well, they asked AI. Fed by thousands of customer interactions, usage behaviors and success/failure metrics, they made their offering smarter than smart, and they breakdown their playbook for us.