As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound

Seismic, a sales and marketing enablement software, rolled out resources to help its customers adapt to a work-from-home model, helping customers with remote collaboration, meeting the demand for content and fostering digital engagement. Ed...

3 Steps for Getting B2B Sales Back to the ‘Not Normal’ Normal

CRM and digital engagement will play key roles in enabling new selling motions and creating new buying experiences. Read more here: https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=142368

Study Finds 69% of B2B Salespeople Do Not Have Enough Leads in Their Pipeline...

According to research findings released today by ValueSelling Associates, Inc., 69% of business-to-business (B2B) salespeople said they do not have enough leads in their pipeline to meet quota. Given the global pandemic and recession,...

B2B Sellers: Get Smarter About Service Or Become The Latest Churn Statistics

Accenture Interactive’s "Service is the New Sales" study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year, or plan to in the coming...

B2B marketers are all-in on ABM: Here’s what they need

After surveying nearly 7,000 marketers, Salesforce reports 92% of B2B marketers have implemented account-based marketing programs — a practice that involves coordinating comprehensive marketing efforts to targeted key accounts. Read more here: https://martechtoday.com/b2b-marketers-are-all-in-on-abm-heres-what-they-need-241985

Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times

Let's face our tough new reality: Demand pipelines are soft, at best. But people are spending up to 50% more time online. Now is the time to identify who among them is open to...

How technology can help B2B sales survive remote working

While recent research shows that most (79%) sales teams have at least one remote member, taking an entire sales team remote presents a much greater challenge. Organizations must adapt to survive in this new...

Maintaining Strong B2B Customer Relationships Without Face-to-Face Interaction

In an era where remote work has become commonplace, many customer success managers aren’t too happy. Why? Don’t they enjoy working from their home office? Sure, many professionals do, but their dissatisfaction is because...

3 Tips For B2B Marketers When Your Big Trade Show Is Cancelled Due To...

Because of measures being taken due to the global pandemic, major conference and trade shows have been cancelled. Now may be the time for marketers to accelerate digital marketing capabilities in order to replace...

Great Ways To Improve Sales Performance With AI In 2020

Artificial Intelligence or AI is a cutting edge technology that makes light the challenges faced by salespersons by automating the time-consuming admin workloads to make time for all-important human connections once you by a...
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