If you’re a B2B marketer, especially a services provider, your environment is about to be upended.  Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about.  And once you know,...
SIMI VALLEY, Calif. , Nov. 8, 2019 /PRNewswire/ --  EazyHold  is one of 6 in the running to receive the 2019 first-ever Amazons Woman-Owned Small Business of the Year Award. https://finance.yahoo.com/news/disability-product-tops-list-amazons-133200416.html
New offerings and key changes to the partner programs include: New 'Perform Plus' incentive : A new global performance incentive that rewards partners who focus on Mid-size and Small business customers, with a quarterly cash rebate. https://finance.yahoo.com/news/cisco-doubles-down-small-business-163000308.html
According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness. That’s not to say content marketing isn’t a valuable tactic—it is. But it’s...
Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement,...
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