By Jeanette Mulvey, VP B2B Content, Purch Having a relationship with a small business is a lot more like marriage than dating. That’s because the qualities small businesses desire most in a business partner revolve around dependability, predictability and great communication. While being mysterious and unpredictable might inspire a fleeting...
As President of one of the largest media companies in the US, it’s safe to say Kim Guthrie knows a thing or two about marketing. And, with 14 television stations, more than 60 radio stations, and tons of publications, that means Kim and her team are constantly selling to...
If you are a B2SMB brand, you are no doubt aware that National Small Business Week starts on Sunday. Next week offers a great opportunity to recognize and reward small businesses for the value they bring to the economy and their local communities. Maybe you’re planning to celebrate with...
We all know the small-business marketplace is vast and varied, which can make it seem impossible to tame. Understanding what motivates small-business owners is a good first step for big brands trying to create an authentic connection. Getting inside the mind of the SMB is not as difficult as you...
In the $500Bil Business-to-Small-Business (B2SMB) marketspace, the fragmentation represented by 8Mil+ SMB “snowflakes” is overwhelming.  But the challenges in reaching, engaging, selling, keeping and growing those SMB customers are surprisingly consistent. The challenges I see and hear every day from our B2SMB Institute Members are: increasingly unsustainable SMB customer...
X
X