Best2SMB SPECIAL EDITION: Episode 8

December 3, 2024by B2SMB Institute

In our latest episode of the Between2Bs podcast, 2024 Best2SMB Product of the Year, vcita, assembles a team of Dev and Marketing pros to talk about their winning playbook.

In a roundtable “tour” of vcita’s inner workings, a roadmap of AI-to-SMB success is brought to life by the practitioners who shared the journey.

Ram Almong, vcita’s Group Product Manager of AI solutions, talks origins of AI in the vcita BI platform,with special emphasis on how customer input informed their early AI-based features.
Shiran Zelikovich, Product Manager – AI solutions, then details the highly iterative user feedback loop that informed every aspect of the award-winning product’s progress
And finally, Rachel Nulman Schapiro, VP Product Marketing, details how vcita took its offering to market, overcoming SMB “fear of the unknown” in delivering a powerful virtual assistance.

Our ongoing focus on selling AI-enhanced features to Small Business is another must-listen!

B2SMB Institute

https://b2smbi.com/wp-content/uploads/2023/02/b2smb-logo-light-bg-full-color-rgb-900px-w-72ppi-320x129.png
We Are Business-to-Small Business
If your job depends on winning, keeping, and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.
Get In Touch
902 South Randall Road Suite 309

St. Charles, IL 60174

info@b2smbi.com
Join Our Growing Network
With over 3000 Members and growing, the Institute provides a network of Leaders exclusively focused on our unique $500Bil marketplace, providing opportunities to partner, share, learn, and ultimately help millions of SMBs by helping our Member-brands.

©2018-2023 Synth LLC/ The B2SMB Institute, b2smbi.com