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In our latest episode of the Between2Bs podcast, 2024 Best2SMB Product of the Year, vcita, assembles a team of Dev and Marketing pros to talk about their winning playbook.
In a roundtable “tour” of vcita’s inner workings, a roadmap of AI-to-SMB success is brought to life by the practitioners who shared the journey.
Ram Almong, vcita’s Group Product Manager of AI solutions, talks origins of AI in the vcita BI platform,with special emphasis on how customer input informed their early AI-based features.
Shiran Zelikovich, Product Manager – AI solutions, then details the highly iterative user feedback loop that informed every aspect of the award-winning product’s progress
And finally, Rachel Nulman Schapiro, VP Product Marketing, details how vcita took its offering to market, overcoming SMB “fear of the unknown” in delivering a powerful virtual assistance.
Our ongoing focus on selling AI-enhanced features to Small Business is another must-listen!