KEYNOTE: DAN VISNICK – CMO – HONEYBOOK — FIX IT #5: TRUST
Yahoo. DealMap. Google Shopping. Change.Org. HoneyBook. For close to 25 years,Dan Visnickhas successfully marketed a wide range of offerings thatdemandBuyer’s trust. How does a B2SMB brand build trust with a Small Business Buyer that is naturally suspicious, skeptical, and even cynical? It’s not easy! Dan takes us on his journey to message, to market and to deliver a promise fulfilled.