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How These 10 Trends Will Dictate B2SMB Success – Part 2 [Playbooks19 Session Recording]

Part 2 of our livecast on macro-trends that took shape in 2018 - trends that are now very much influencing the Business-to-Small-Business ecosystem. During...

How SMB Brand Confidence Impacts Your Results – B2SMBI Research Primer [Playbooks19 Session Recording]

The B2SMB Institute's 2019 Brand Confidence Research, sponsored by LocalIQ, is well underway, and with the help and data of Alignable, BuzzBoard, G2 Crowd,...

How to Apply B2SMB Sales KPIs That Matter in 2019 [Playbooks19 Session Recording]

Key Performance Indicators (KPIs) are critical to measuring success for B2SMB sales teams. But what do the best B2SMB sales teams think is “key?”...

How to Turn SMB Data into B2SMB Products [Playbooks19 Session Recording]

Many B2SMB brands are awakening to the value of their SMB customers’ data, specifically data derived from product usage and behaviors. During this Playbooks19...

How to Grow Your SMB Lead Gen Pipeline [Playbooks19 Session Recording]

SMB lead-gen continues to grow more challenging, demanding that B2SMB Marketers re-think targeting, media and messaging. Alternative channels have moved from the “experimental” to...

How These 10 Trends Will Dictate Success in B2SMB 2019 (Part 1)[Playbooks19 Session Recording]

If you've been paying attention - and we know you have - there are macro-trends that took shape in 2018 and are now very...

How to Create B2SMB Partnerships that Work, [Playbooks19 Session Recording]

It's easy to imagine how great a prospective B2SMB partnership will work - it's quite another thing to actually make the combination of goals,...

How to Use PQLs to Drive More Sales [Playbooks19 Session Recording]

Product-qualified-leads (PQLs) are demonstrably more successful at creating SMB sales leads that convert. How do you build the B2SMB products and services that generate...

How to Optimize the New B2SMB Salesforce for the New SMB [Playbooks19 Session Recording]

As SMB profiles have changed to reflect more women, more minority and more Millennial business owners, your salesforce is likely changing, too. How do...
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