VODCAST: B2B Marketing After COVID-19: What Changes and What Doesn’t?

Join our video-on-demand podcast for business to small business professionals from the B2SMB Institute, hosted by Dave Walker, co-founder of the Institute, and featuring Mark Emond, founder and president of Demand Spring, a B2B revenue marketing...

Ruby Receptionists Rebrands to Reflect 16 Years of Growth

New Brand Identity Signals Future Intent to Expand Products & Services to Serve Small Business MarketOct. 29, 2019 / PRZen / PORTLAND, Ore. -- Ruby Receptionists, the live virtual receptionist and online chat company dedicated to helping...

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of...

B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to...

RSL Media’s Rob Levin:  ‘Act Like a Media Company’

Content marketing is  seen in some circles as a critical part of the marketing mix for SMBs.  Advertorials in the form of blog posts, newsletters, social media, web site copy, video, reports and contests...

Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart

For her SEJ eSummit keynote, Ann Handley, Chief Content Officer at MarketingProfs, shared why having a clear and unflinching focus on your story will set you apart during these times. She also tackled seven...

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. While content marketing for both types of brands begins by understanding the pain points of their audience and ends...

The 3 Best Ways to Continue Marketing During the Coronavirus Quarantine

Right now, businesses all around the world are confronting a new reality that has been forced upon them by the recent coronavirus (COVID-19) outbreak. For some, it has meant a reduction in sales and...

A new path for B2B social – A post Covid-19 strategy

The future is not about whether LinkedIn is better than Insta or Facebook, or if a WhatsApp group is next on the plan. It is about where our audiences are and what they are...

Five B2B Marketing Trends To Watch In 2020

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see...
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