11 Brutally Honest B2B Sales & Marketing Predictions in 2020

There's no need for a fluffy intro here: learn the 11 most crucial, brutally honest B2B sales & marketing predictions you have to be aware of in 2020 – straight from an...

Small business marketing: 3,671 owners and customers on the strategies & tips that work...

Plenty of small business marketing guides exist… covering strategies, ideas, and “best practices.” Few, however, are based on original research with both small business owners and their customers to determine—by the numbers—what...

This Is How Small Businesses Are Using Video Marketing In 2020

Video marketing works—that’s established. What remains to be seen is how certain types of businesses are using video, and how they can be more strategic about their usage to increase ROI.

A B2B Email Pre-Flight Checklist

Here's a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success....

National Veterans Small Business Week

The annual National Veterans Small Business Week (NVSBW) - planned for November 5-9, 2020 - is a time to honor and celebrate the contributions veterans have made to American small business.

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of...

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Read more here: https://finance.yahoo.com/news/b2b-buyers-most-concerned-transparent-134700674.html

How Bookkeeping Capitalizes On Young, Digital-First SMBs

An entrepreneur who opens a coffee shop or launches a FinTech startup isn’t in business to crunch numbers and file taxes. Yet, the burden of financial management, from tedious data entry to...

How B2B sellers can embrace B2C strategies in 2020

B2B merchants can reach new markets this year—if they keep their product information organized across their marketing and selling channels, writes Fred de Gombert, CEO of Akeneo. Here's how.

Is Your B2B Content Too BIG?

We can’t push buyers forward by burying them in information and expecting them to embark on an archaeological dig to extricate what’s meaningful to them. Who has time for...

Millennial buyers want better content from B2B marketers

Although millennials already make up a third of B2B buyers, many of them say B2B marketers miss the mark with marketing content, Forrester Research says in a new study. Millennial buyers say...
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