Effective B2B Marketing Demands Original Research

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded...

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the...

48% B2B marketers admit content is only “somewhat effective” or “ineffective”

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Despite bigger proportions of marketing budgets being spent...

What Is Outcome Marketing?

Outcome marketing is trending these days, but what is it? Learn the definition of outcome marketing, the difference between a result and an outcome, and how to think about outcomes for your...

RSL Media’s Rob Levin:  ‘Act Like a Media Company’

Content marketing is  seen in some circles as a critical part of the marketing mix for SMBs.  Advertorials in the form of blog posts, newsletters, social media, web site copy, video, reports and contests...
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