3 Ways Service-Based Businesses Can Strengthen Relationships With Their Customers Until Reopen

Many people are nervous about going out until things resume to normal. A recent study revealed that more than two-thirds of Americans surveyed will actively avoid public places until lockdowns end, but...

Your Complete LinkedIn Marketing Strategy

LinkedIn marketing can be a powerful way to generate leads, raise your profile, and build relationships with your audience. Read more here: https://marketinginsidergroup.com/content-marketing/b2b-linkedin-marketing-strategy/

How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel

Webinars not only present an effective way to continuously deliver onboarding and after-the-sale value, they’ve also, for many, become a first choice for interacting with customers. Read more here:...

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate, 97% of B2B marketers use the platform to support...

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer...

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase...

Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study

The Edelman study found that while thought leadership has a proven impact, only 15% of decision-makers would rate the content they read as very good or excellent. If your company is churning...

Why Is Influencer Marketing Such A Big Deal Right Now?

In just the last 10 years, influencer marketing has risen from obscurity to the top of the B2B CMO’s agenda as the most effective way to connect and interact with customers and...

How B2B Marketers Can Align With the Self-Directed Buyer Journey

Accordingly, more B2B brands are turning their attention to improving personalized content, with an impressive 82% of B2Bs saying they'll use artificial intelligence to help personalize customer experiences online in the next...

Dissatisfaction with their banks’ PPP processes is causing SMBs to consider switching their banks

While 58% of small business owners say their opinion of their bank has held steady after seeking a PPP loan, 29% say their opinion has worsened — more than double the share...

The Best B2B and B2C Experiential Campaigns of the Year

The experiential marketing landscape looks vastly different than it did a year ago. Marketers have adjusted campaigns to fit new social distancing parameters, which have challenged brands to innovate swiftly and connect...
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