Five problems with B2B content (and how to fix them)

In short, content should not be about what you need to communicate—your sales pitch, your benefits, why you solve a specific problem—unless it serves a purpose for your audience. These five problems...

A new path for B2B social – A post Covid-19 strategy

The future is not about whether LinkedIn is better than Insta or Facebook, or if a WhatsApp group is next on the plan. It is about where our audiences are and what...

How to Succeed in Account-Based Advertising

Learn how account-based advertising can help you target and win the most high-value accounts for your business. Read more here: https://blog.hubspot.com/marketing/account-based-advertising

7 steps to protect employees manage business risk and maintain

The right proactive message – one that demonstrates balance, resolve, transparency and a commitment to people's well-being – can go a long way toward mitigating current risks. Here are seven key steps...

B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

As a B2B brand, the last thing you need is to miss the rebound of the economy when it happens. In this article, we will look into five marketing strategies you can...

3 Ways Service-Based Businesses Can Strengthen Relationships With Their Customers Until Reopen

Many people are nervous about going out until things resume to normal. A recent study revealed that more than two-thirds of Americans surveyed will actively avoid public places until lockdowns end, but...

Your Complete LinkedIn Marketing Strategy

LinkedIn marketing can be a powerful way to generate leads, raise your profile, and build relationships with your audience. Read more here: https://marketinginsidergroup.com/content-marketing/b2b-linkedin-marketing-strategy/

How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel

Webinars not only present an effective way to continuously deliver onboarding and after-the-sale value, they’ve also, for many, become a first choice for interacting with customers. Read more here:...

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate, 97% of B2B marketers use the platform to support...

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer...

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase...
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