Collabstr Releases 2022 Influencer Marketing Report With Key Sector Data

The report underlines that the influencer market grew 42%, from $9.7 billion in 2020 to $13.8 billion in 2021. It's projected to reach a $15 billion market by the end of 2022. Collabstr's report...

6 Questions to Ask When Conducting a Competitor Social Media Analysis

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement...

Social Media Prediction for 2022

More B2B leaders will encourage their employees to share branded content, not only because individuals’ organic reach is higher in the Social Media sphere, but as buyers are more likely to trust the content...

Beyond Small Business Saturday: 6 ways to show your support throughout the holidays

Small businesses don't stop needing your support after the Saturday following Thanksgiving. This holiday season, make an effort to shop local. Read more here: https://www.usatoday.com/story/money/usaandmain/2021/12/03/holiday-shopping-2021-6-things-you-can-do-support-small-business/8843818002/

The Six Ingredients for Supercharging B2B CX

This new research report, “The New Shape of Superpowered B2B Customer Experiences,” explores the six newly elevated ingredients, enabling marketers to create personally relevant customer experiences across the entire journey and influence a B2B...

14 Emerging B2B Marketing Trends That Will Stand The Test Of Time

After being forced to innovate rapidly and continuously for more than a year to escape or survive the devastating effects the health crisis had on many businesses, marketers are relying on emerging trends in...

Generating Leads: Consider These B2B Marketing Trends In 2022

There is no denying that the current situation poses many challenges for B2B marketers. That said, there are some who are rising to the challenge. This is visible in the B2B marketing trends to...

Five Ways to Use Empathy for Better B2B Marketing

For B2B marketing to succeed, you must earn the organization's trust. These 5 empathy marketing tips can give your brand an edge in building those connections. Read more here: https://www.marketingprofs.com/articles/2021/46032/five-ways-to-use-empathy-for-better-b2b-marketing

90% of B2B Buying Decisions Influenced by Reviews

Testimonials and other types of positive customer feedback are powerful conversion tools not just for business-to-consumer sites but also for B2B sales: 90% of B2B buying decisions are influenced by reviews, so they should...

Post-pandemic branding: does yours still fit?

Now that the dust is beginning to settle on the ‘new normal,’ many B2B businesses are emerging with an evolved context, offering and even business model to what they entered the pandemic with. Read more...
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