B2B Customer Service: 7 Reasons why it’s Important

If you’re a part of a B2B company, then you’re probably aware of how essential customer support is. B2B firms generally have small customer bases, who cannot afford to lose a few...

Discounting Belongs in Every Marketing/Sales Toolkit

Discounting is hardly a mark of shame. It belongs in every marketer’s tool kit. Discounting is as essential for marketers as a portable saw is to a carpenter. Unfortunately, marketers often misuse...

Which Type Of Crowdfunding Is Best For Your Small Business?

Crowdfunding essentially allows you to fund your business through a variety of people who want to be a part of what you’re doing. Depending on the type of crowdfunding you choose, you...

Google’s Beginner Guide to Small Business Search Optimization (SEO) | 2020

If you own, manage, monetize, or promote products or services online, Google has a beginner’s guide meant especially for you. It’s called Google’s Search Engine Optimization (SEO) Starter Guideand is a collection of...

B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from...

SMB Leaders Share Their Tips for Finding Customers with LinkedIn Pages

LinkedIn hosts a community of more than 660 million professionals. No matter the size or specialization of your business, chances are that your future customers are out there on the platform. 

B2B Video Content: Top Goals, Formats, Channels, and Challenges

B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. The report was based on data from...

4 B2B Marketing Trends for 2020 that AV Integrators Should Watch

Things are changing in the B2B marketing world: millennials make up a larger section of B2B buying decision makers, while researchers are doing more searches before engaging with a website. So,...

Are Marketers Actually Measuring ROI?

Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really...

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early...
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