Newsletter Marketing Exploded During the Pandemic

Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry. Read more here: https://streetfightmag.com/2021/02/08/newsletter-marketing-exploded-during-the-pandemic-what-comes-now/#.YCP1YhNKhUM

3 Reasons Video Has a Place in the Future of B2B Lead Gen

The multi-pronged outreach approach of phone, email, and social media will probably continue to dominate B2B sales strategies for the foreseeable future. But here are a few compelling reasons to start working video into...

5 Ways to Use Search as a Growth Channel for B2B in 2021

Unlike B2C brands, B2B businesses are often characterized by low search volumes on Google, with high competition on scarcely available keywords. But while that is true, it’s also true that no matter how few...

B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform for B2B lead generation. Read on to learn how you can use it to grow your business. Read more here: https://www.searchenginewatch.com/2021/01/22/b2b-lead-generation-using-instagram-stories-six-tips-with-examples/

How Marketing From Home Will Help Align Marketing and Sales

Misalignment between marketing and sales can cost your business money. Learn how marketing from home can help position distributed teams for success. Read more here: https://marketinginsidergroup.com/marketing-strategy/how-marketing-from-home-will-help-align-marketing-and-sales/

What B2B Buyers Rely On to Make Purchase Decisions

TrustRadius published the findings of its fifth annual B2B buying disconnect research. The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a...

Here’s What B2B Marketers Using ABM Say They’re Getting for Their Efforts

Half (51%) of B2B marketers employing account-based marketing (ABM) have seen better sales and marketing alignment as a result of their organization’s ABM initiatives, according to Demand Gen Report’s latest ABM benchmark study. Read more...

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

During the lockdown, CallRail data showed phone calls decreased because many businesses had to close temporarily or pause operations to implement safety measures. However, as SMBs started reopening in late spring and early summer,...

You CAN Use Social Media for B2B (Even in a Pandemic): ‘Ultimate Guide to...

Insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from co-authors of Ultimate Guide to Social Media Marketing. Read more and listen in on this conversation. Read more here: https://www.marketingprofs.com/podcasts/2020/43629/b2b-social-media-marketing-smarts

National Small Business Week

This year's SBA event - Recovery, Adaptation, and Innovation - is a virtual conference September 22-24, recognizing the small businesses who have navigated the coronavirus pandemic while supporting their employees and communities. There will...
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