What Are B2B Marketers’ Most Critical Challenges Right Now?

Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report from Intentsify and Ascend2,...

Is your B2B ecommerce site missing out on business?

Just as consumers have flocked more to retail ecommerce sites during the pandemic, B2B buyers are also going online in greater numbers. Just Racine of Perficient lays out several ways B2B companies should improve...

The Best B2B Content Marketing Tactics You’re Probably Not Using

Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy...

REBOUND: Big Mama’s Kitchen updates technology in order to keep serving its famous soul...

Big Mama's Kitchen says technology saved them during the pandemic. They are known for serving up some of the best soul food in the US, but when the pandemic hit, Big Mama's Kitchen was...

What is a Persuasive B2B Customer Testimonial?

SMALLBIZAID: Buyers are influenced by what other customers think, called social proof. So they seek feedback from others. According to a recent study, over 87% of consumers read online reviews for local businesses in...

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions

B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows...

B2B organizations are 2021 ready – but agencies need to be more reactive to...

Recent primary research has shown B2B organizations plan to move their brand activities into new industries and geographies during 2021, but a big question remains - are their marketing and PR agencies meeting those...

How B2B CMOs Can Respond To Their CEOs’ Need For Certainty

Marketing leaders must avoid the trap of focusing only on near-term efforts; more than ever before, it is critical to create the bandwidth needed to look ahead and drive the longer-term growth agenda of...

Create a Content Ecosystem, Not One-Off Assets

A content ecosystem approach is built to not only improve the quality of your content but to change how you manage assets for the long term. Read more here: https://www.skyword.com/contentstandard/create-a-content-ecosystem-not-one-off-assets/

Newsletter Marketing Exploded During the Pandemic

Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry. Read more here: https://streetfightmag.com/2021/02/08/newsletter-marketing-exploded-during-the-pandemic-what-comes-now/#.YCP1YhNKhUM
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