You CAN Use Social Media for B2B (Even in a Pandemic): ‘Ultimate Guide to...

Insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from co-authors of Ultimate Guide to Social Media Marketing. Read more and listen in on this conversation. Read...

National Small Business Week

This year's SBA event - Recovery, Adaptation, and Innovation - is a virtual conference September 22-24, recognizing the small businesses who have navigated the coronavirus pandemic while supporting their employees and communities....

Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart

For her SEJ eSummit keynote, Ann Handley, Chief Content Officer at MarketingProfs, shared why having a clear and unflinching focus on your story will set you apart during these times. She also...

Council Post: Three Reasons Small Business Recovery Relies On Customer Retention, Not Acquisition

To recover from the punch of today’s global pandemic, enhancing relationships with loyal, returning customers is key. Read more here: https://www.forbes.com/sites/forbesbusinesscouncil/2020/08/21/three-reasons-small-business-recovery-relies-on-customer-retention-not-acquisition/#68417e7b5073

What is PDCA? (and Why It Matters for Marketers) – Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the...

Five problems with B2B content (and how to fix them)

In short, content should not be about what you need to communicate—your sales pitch, your benefits, why you solve a specific problem—unless it serves a purpose for your audience. These five problems...

A new path for B2B social – A post Covid-19 strategy

The future is not about whether LinkedIn is better than Insta or Facebook, or if a WhatsApp group is next on the plan. It is about where our audiences are and what...

How to Succeed in Account-Based Advertising

Learn how account-based advertising can help you target and win the most high-value accounts for your business. Read more here: https://blog.hubspot.com/marketing/account-based-advertising

7 steps to protect employees manage business risk and maintain

The right proactive message – one that demonstrates balance, resolve, transparency and a commitment to people's well-being – can go a long way toward mitigating current risks. Here are seven key steps...

B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

As a B2B brand, the last thing you need is to miss the rebound of the economy when it happens. In this article, we will look into five marketing strategies you can...
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