LEADERS FORUM 25

SONOMA: MAY 14-15

Podcast

Are We AI2SMB Ready? Brian Moran on the State of the Market

Brian Moran’s Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness – and apparent roadblocks – with Brian, who believes: “Enterprise AI solutions don’t fit small business realities. To move beyond early adopters, we need a playbook.” Join us for a tour of that Playbook.

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Podcast

Storytelling for AI2SMB Success

Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories – stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI’s value, moving beyond technical jargon to create narratives that drive mass adoption and sales success.

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Podcast

Co-Founder of Housecall Pro on the Importance of SMB Community

HouseCall Pro’s co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base. He’s one of our keynote Speakers at our Sonoma Leaders’ Forum – Join us on this latest episode of the Between2Bs podcast.

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Podcast

Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast

Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.

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Podcast

Two Builders TalkBuilding AI2SMB

Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.

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Podcast

Between2Bs: WSJ Best Selling Author Sangram Vajre

Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.

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Podcast

10 Predictions For Transforming Customer Experience In 2025

Forbes Advisor Small Business editor Bryce Colburn talks AI’s impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI’s evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a “tireless teacher” that helps entrepreneurs explore and develop ideas.

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Podcast

Bryce Colburn of Forbes Advisor

Forbes Advisor Small Business editor Bryce Colburn talks AI’s impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI’s evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a “tireless teacher” that helps entrepreneurs explore and develop ideas.

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Podcast

Between2Bs: NewBie-2SMBs: Member Marketplace and SMB.co

This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a “Zillow for Small Business”, connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!

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Podcast

Between2Bs: The New Sell Of AI – The New Sell With AI

Between2Bs Podcast: The New Sell Of AI – The New Sell With AI

Breakout AI-player Augment’s co-Founder Jordan Ritter talks to Dave Walker of B2SMBI about how his Team is building AI into the “New Sell.”

As our B2SMB marketplace explodes with new AI-based products directed at SMBs, are Sellers to Small Business applying AI to their own efforts to engage, qualify and close prospects?

We’ll explore what’s possible and what’s fast becoming must-have in a “next wave” sales environment demanding:

Hyper-personalization
Offer-customization
Rich-data contact management
And a boost of AI-generated insights

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Podcast

Year in Review, Year to Pursue

B2SMB Institute’s CEO Dave Walker is joined by CGSO Maciek “Magic” Szczesniak to abbreviate the many hours worth of dialogue they’ve had on 2024 and 2025 in the world of Business-to-Small-Business.

Riffing off the expansive “Year in Review, Year to Pursue” now available for free download, Magic and Dave cover the waterfront of trends, developments, forecasts and more.

Sitting at the center of the Business-to-Small-Business ecosystem, they draw on the direct conversations they’ve had with B2SMB Enterprise C-Suites, Senior Marketers and Sales Execs, break-out Product Developers, SMB Influencers and Media, and more.

Highlights include:

The economy and the SMB – up, down or sideways?
The democratization of SMB “tech transformation” – can you say AI?
The throughline of 2024 into 2025 – is the Playbook written for us?
Recommendations from the recommendations – greatest hits from our many B2SMB Leader interviews in the last few months

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We love connecting with you and answering your questions about our events, our resources and our network. We’ll even chat you up on the Institute itself! If you don’t see your question in the FAQs, you can email us directly and we’ll return the favor within 24 business hours.