BRIDGING INNOVATION WITH IMPACT

If You Serve SMBs at Scale
You Need Partners.

Join a dynamic community of Business Development Leaders
collaborating to create partnerships that align and accelerate real market growth.

・FIND・ LINK・ALIGN・SHARE・ALLY・ADVANCE・WIN・

The 2025 B2SMB Institute Leaders’ Forum

Kickstart Your
B2SMB Partnerships

Elevating B2SMBI’s founding principles of peer-to-peer networking, we offer an exclusive platform to work together with B2SMB peers .

・DISCOVER・BRIDGE・TEAM UP・COLLABORATE・SHARE・

PARTNERSHIP EVENTS

Live & virtual meet-ups that foster intros, inspire collaboration, and drive powerful alliances.

PARTNERSHIPS INTEL

Research, insights, and playbooks that focus on the “practice” of strategic B2SMB partnerships.

SHARED GROWTH

Moving AI2SMB from experimentation to scale via the collaborative effort of industry Leaders.

Join 100s of B2SMB Brands Now

Your Next Partner Is Inside Our B2SMB 300

THE B2SMB 300 IS YOUR PARTNERSHIP INTELLIGENCE HUB, POWERED BY AN AGENTIC FRONT-END TO FACILITATE USE AND VALUE.

Our exclusive “intelligent directory” of 300 B2SMB Enterprises spans Finance, Operations & Sales/Marketing offerings. Find pre-qualified partnership targets, market intel, and contact info, supported by a powerful Agentic interface. Access to Partners Circle Members only.

300 AI2SMB Sellers

30 1000+

50+

PROMPT TEMPLATES

Partnership Resources on a Mission

Our mission is simple: to drive your Partnerships success in the $2.5 Trillion Small Business
marketplace. Tap into our online community, our tools, our library, and more.

Strategic Partnership Intelligence

WE KEEP YOU PARTNERSHIP-READY WITH MARKET INSIGHTS, COLLABORATION TRENDS, AND OPPORTUNITY MAPPING.

B2SMB Partnership Execs need data-driven insights to guide strategy, to identify ideal collaborators, and to structure successful agreements. We help anticipate common barriers, point out gaps, and offer case studies proven in our network. We deliver.

Partnership Development Guides

WE CROWD SOURCE - THEN LEVERAGE - WHAT OUR MEMBERS SAY WORKS, WHAT DOESN’T, AND WHAT'S POSSIBLE.

What’s the best way to develop best-in-class Partnership Guides? Partner with a best-in-class SME, like Bernhard Friedrichs of PartnerStandard. You need proven frameworks and methods to accelerate spark to fire, including playbooks on co-marketing, technology integration, and allied distribution. You’ll find them all here.

The First Network of B2SMB Brands

SINCE 2017, OUR B2SMB INSTITUTE NETWORK HAS BEEN PEER-POWERED. OUR PARTNERS CIRCLE IS MADE TO ELEVATE ALL.

We like being first: our Partners Circle is first in recognizing the power – and challenges – of B2SMB collaborations. Linking B2SMB Sellers, B2SMB technology platforms, and B2SMB service orgs, we “fill the briefcase” of your sales team. It’s time to get connected.

POWERFUL NETWORK OF STRATEGIC PARTNERS

LIKE OUR B2SMB INSTITUTE NETWORK, WE BELIEVE IN PEER-POWER. OUR PARTNERSHIP CIRCLE IS MADE TO ELEVATE ALL.

As a first-ever hub for B2SMB partnerships, we focus on how enterprises can collaborate with complementary B2SMB providers, technology platforms, and service organizations to accelerate capabilities for their SMB customers. Our connection point? A dedicated partnership matching platform and structured collaboration framework powered by PartnerStandard Council – where industry leaders define verified partnership standards and best practices.

CONNECT & COLLABORATE

Exclusive Partners Circle Events

OUR B2SMBI MEMBERS KNOW IT: LEADERS LEARN BEST FROM LEADERS - LIVE. JOIN YOUR PARTNERSHIPS PEERS FOR AN INSTANT UPGRADE.

Peer-to-peer, top-to-top, face-to-face. Our platforms for high-level networking, knowledge exchange, and direct engagement with B2SMB Leaders are must-make. Share challenges, solutions, best practices, resources and more with your Partnership counterparts.

Partners Circle Orientation

Virtual Partners
Circle Meet-ups

Small Group
Partner Workshops

Partner Ready?
Take Our Assessment

How ready are you for your next Partner, especially in the dynamic new AI2SMB
marketplace? Our 10-question diagnostic will help you assess.

Get in touch

Have more questions?

We love connecting with you and answering your questions about our events, our resources and our network. We’ll even chat you up on the Institute itself! If you don’t see your question in the FAQs, you can email us directly and we’ll return the favor within 24 business hours.

LEADERS FORUM 2026
NAPA, MAY 13-14

BRIDGING INNOVATION WITH IMPACT

If You Serve SMBs at Scale
You Need Partners.

・FIND・ LINK・ALIGN・SHARE・ALLY・ADVANCE・WIN・

The 2025 B2SMB Institute Leaders’ Forum

Kickstart Your
B2SMB Partnerships

・DISCOVER・BRIDGE・TEAM UP・COLLABORATE・SHARE・

PARTNERSHIP EVENTS

PARTNERSHIPS INTEL

SHARED GROWTH

Join 100s of B2SMB Brands Now

Your Next Partner Is Inside Our B2SMB 300

THE B2SMB 300 IS YOUR PARTNERSHIP INTELLIGENCE HUB, POWERED BY AN AGENTIC FRONT-END TO FACILITATE USE AND VALUE.

300

AI2SMB Sellers

30

CATEGORIES

1000+

LINKS

50+

PROMPT TEMPLATES

Partnership Resources on a Mission

Strategic Partnership Intelligence

WE KEEP YOU PARTNERSHIP-READY WITH MARKET INSIGHTS, COLLABORATION TRENDS, AND OPPORTUNITY MAPPING.

Partnership Development Guides

WE CROWD SOURCE - THEN LEVERAGE - WHAT OUR MEMBERS SAY WORKS, WHAT DOESN’T, AND WHAT'S POSSIBLE.

The First Network of B2SMB Brands

SINCE 2017, OUR B2SMB INSTITUTE NETWORK HAS BEEN PEER-POWERED. OUR PARTNERS CIRCLE IS MADE TO ELEVATE ALL.

POWERFUL NETWORK OF STRATEGIC PARTNERS

LIKE OUR B2SMB INSTITUTE NETWORK, WE BELIEVE IN PEER-POWER. OUR PARTNERSHIP CIRCLE IS MADE TO ELEVATE ALL.

CONNECT & COLLABORATE

Exclusive Partners Circle Events

OUR B2SMBI MEMBERS KNOW IT: LEADERS LEARN BEST FROM LEADERS - LIVE. JOIN YOUR PARTNERSHIPS PEERS FOR AN INSTANT UPGRADE.

Partners Circle Orientation

Virtual Partners
Circle Meet-ups

Small Group
Partner Workshops

Partner Ready?
Take Our Assessment

Get in touch

Have more questions?

BRIDGING INNOVATION WITH IMPACT

If You Serve SMBs at Scale You Need Partners.

・FIND・ LINK・ALIGN・SHARE・ALLY・ADVANCE・WIN・

The 2025 B2SMB Institute Leaders’ Forum

Kickstart Your B2SMB Partnerships

・DISCOVER・BRIDGE・TEAM UP・COLLABORATE・SHARE・

PARTNERSHIP EVENTS

PARTNERSHIPS INTEL

SHARED GROWTH

Join 100s of B2SMB Brands Now

Your Next Partner Is Inside Our B2SMB 300

THE B2SMB 300 IS YOUR PARTNERSHIP INTELLIGENCE HUB, POWERED BY AN AGENTIC FRONT-END TO FACILITATE USE AND VALUE.

300

AI2SMB Sellers

30

CATEGORIES

1000+

LINKS

50+

PROMPT TEMPLATES

Partnership Resources on a Mission

Strategic Partnership Intelligence

WE KEEP YOU PARTNERSHIP-READY WITH MARKET INSIGHTS, COLLABORATION TRENDS, AND OPPORTUNITY MAPPING.

Partnership Development Guides

WE CROWD SOURCE - THEN LEVERAGE - WHAT OUR MEMBERS SAY WORKS, WHAT DOESN’T, AND WHAT'S POSSIBLE.

The First Network of B2SMB Brands

SINCE 2017, OUR B2SMB INSTITUTE NETWORK HAS BEEN PEER-POWERED. OUR PARTNERS CIRCLE IS MADE TO ELEVATE ALL.

POWERFUL NETWORK OF STRATEGIC PARTNERS

LIKE OUR B2SMB INSTITUTE NETWORK, WE BELIEVE IN PEER-POWER. OUR PARTNERSHIP CIRCLE IS MADE TO ELEVATE ALL.

CONNECT & COLLABORATE

Exclusive Partners Circle Events

OUR B2SMBI MEMBERS KNOW IT: LEADERS LEARN BEST FROM LEADERS - LIVE. JOIN YOUR PARTNERSHIPS PEERS FOR AN INSTANT UPGRADE.

Partners Circle Orientation

Virtual Partners Circle Meet-ups

Small Group Partner Workshops

Partner Ready? Take Our Assessment

Get in touch

Have more questions?

If You Serve SMBs at Scale
You Need Partners.

Kickstart Your
B2SMB Partnerships

Virtual Partners
Circle Meet-ups

Small Group
Partner Workshops

Partner Ready?
Take Our Assessment