Escaping Death Valley: Filling the Gap Between Marketing & Sales
In this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and the ever-present “Death Valley” between enterprise marketing and sales. The conversation also touches on the importance of trust, the future of buying through comparison and deals, and how businesses can navigate the complexities of AI2SMB go-to-market.