#Between2Bs – B2SMB Institute

Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast

March 12, 2025

Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast

Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.

Podcast

Two Builders TalkBuilding AI2SMB

February 28, 2025

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Between2Bs Podcast: Two Builders TalkBuilding AI2SMB

Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.

Podcast

Between2Bs: WSJ Best Selling Author Sangram Vajre

February 24, 2025

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Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre

Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.

Always a fun ride, expect to be enlightened, engaged and entertained!

Podcast

10 Predictions For Transforming Customer Experience In 2025

February 18, 2025

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Between2Bs Podcast: 10 Predictions For Transforming Customer Experience In 2025

InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.

Podcast

Between2Bs: NewBie-2SMBs: Member Marketplace and SMB.co

February 4, 2025

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Between2Bs Podcast: NewBie-2SMBs: Member Marketplace and SMB.co

This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a “Zillow for Small Business”, connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!

Always a fun ride, expect to be enlightened, engaged and entertained!