What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW!
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“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360
Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.
Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast
Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.
Between2Bs Podcast: Two Builders TalkBuilding AI2SMB
Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.
Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre
Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.
Always a fun ride, expect to be enlightened, engaged and entertained!
Between2Bs Podcast: 10 Predictions For Transforming Customer Experience In 2025
InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.
Forbes Advisor Small Business editor Bryce Colburn talks AI’s impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI’s evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a “tireless teacher” that helps entrepreneurs explore and develop ideas.
Between2Bs Podcast: NewBie-2SMBs: Member Marketplace and SMB.co
This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a “Zillow for Small Business”, connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!
Always a fun ride, expect to be enlightened, engaged and entertained!
Listen to the Latest Episode of
Between2Bs Podcast: The New Sell Of AI – The New Sell With AI
Breakout AI-player Augment’s co-Founder Jordan Ritter talks to Dave Walker of B2SMBI about how his Team is building AI into the “New Sell.”
As our B2SMB marketplace explodes with new AI-based products directed at SMBs, are Sellers to Small Business applying AI to their own efforts to engage, qualify and close prospects?
We’ll explore what’s possible and what’s fast becoming must-have in a “next wave” sales environment demanding:
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on your favorite podcast service!
Listen to the Latest Episode of Between2Bs Podcast:
Year in Review, Year to Pursue
B2SMB Institute’s CEO Dave Walker is joined by CGSO Maciek “Magic” Szczesniak to abbreviate the many hours worth of dialogue they’ve had on 2024 and 2025 in the world of Business-to-Small-Business.
Riffing off the expansive “Year in Review, Year to Pursue” now available for free download, Magic and Dave cover the waterfront of trends, developments, forecasts and more.
Sitting at the center of the Business-to-Small-Business ecosystem, they draw on the direct conversations they’ve had with B2SMB Enterprise C-Suites, Senior Marketers and Sales Execs, break-out Product Developers, SMB Influencers and Media, and more.
Highlights include:
Always a fun ride, expect to be enlightened, engaged and entertained!