The idea of a lead funnel assumes that all prospects come into the top, and only some eventually make it through to become a customer. It’s a ubiquitous image that forms the foundation of most companies’ marketing and sales strategies. But some of these norms simply don’t work anymore.
We are Business-to-Small-Business
If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.