Simply put, none of us like being sold to. For example, having a sales development rep call before we’ve even started reading that whitepaper we just downloaded. Or getting appointment setting emails that try to guilt us with how disappointed the salesperson is by our lack of response. There’s another way.

Read more here: https://www.cmswire.com/digital-marketing/why-community-is-the-future-of-b2b-marketing/