SMALLBIZAID: Buyers are influenced by what other customers think, called social proof. So they seek feedback from others. According to a recent study, over 87% of consumers read online reviews for local businesses in 2020. The research shows feedback continues to be important, as the number steadily increases. For your info, the number was 67% in 2010!

Read more here: https://www.business2community.com/digital-marketing/what-is-a-persuasive-b2b-customer-testimonial-02399611