B2B sellers face a marketplace defined by upheaval. Restless buyers have made churn the rule – not the exception – and B2B buyer loyalty cannot be assumed. Recent research uncovered that 80% of frequent B2B buyers have either switched sellers in the last 12 months or plan to over the next year.

Read more here: https://www.targetmarketingmag.com/article/what-b2b-sellers-can-do-to-ensure-customer-loyalty/