In January 2021, Accenture surveyed over 1,000 Small & Medium Sized Businesses (SMBs) and Enterprise companies. The goal was to understand SMB preferences, business challenges, and perceptions of Enterprise companies as stated by SMBs. We simultaneously sought to understand how Enterprises perceive SMB preferences and business challenges. The results show a clear gap between SMBs and Enterprises. By exploring this gap, we can develop a stronger path forward.
See full survey here.