Let’s face our tough new reality: Demand pipelines are soft, at best. But people are spending up to 50% more time online. Now is the time to identify who among them is open to buying, and to refocus time and attention to create the pipeline your organization needs to carry on and recover.

Read more here: https://www.marketingprofs.com/articles/2020/43014/three-effective-ways-to-address-a-soft-marketing-pipeline-in-challenging-times