The Edelman study found that while thought leadership has a proven impact, only 15% of decision-makers would rate the content they read as very good or excellent. If your company is churning out subpar thought leadership content, you could be wasting time and money, plus missing out on a powerful opportunity to drive business.

Read more here: https://www.business2community.com/b2b-marketing/thought-leadership-how-to-a-look-at-the-2020-edelman-b2b-thought-leadership-impact-study-02322815