Patience is in short supply these days. That’s exactly why it’s more valuable than ever. For B2B sales prospects, patience has grown thin when it comes to aggressive sales pitches and intrusive messaging. As a result, these techniques from impatient sellers and brands become increasingly ineffective.  Playing the long game is essential. This means focusing on meaningful conversations, staying persistent with relationship-building, and emphasizing quality experiences for your existing customers.

Read more here: https://business.linkedin.com/sales-solutions/blog/sales-trends/2020/this-week_s-big-deal–playing-the-long-game