If there is one thing that saved retail in 2020, it was eCommerce. Consumers trapped in their homes, with time on their hands, came to depend on businesses that could keep them connected with the outside world. Companies that could keep up with demand were able to survive in ways unfathomable even 15 years ago. Unfortunately not every retailer and manufacturer has the crucial capital needed to reinvest in additional inventory.
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If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.