Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience’s behavior.

Read more here: https://www.business2community.com/content-marketing/the-best-b2b-content-marketing-tactics-youre-probably-not-using-02405438