We serve the needs of B2SMB leaders, practitioners, brands, enterprises, resources, investors and educators – AND those who sell to them.  As a B2SMB Solution Provider, you’re encouraged to Sponsor the Institute year-round.  

You’ll gain access to the Leaders at the center of the global B2SMB ecosystem.  Plus you’ll gain from unparalleled access to our critical information exchange, peer-to-peer networking and specialized skills development.  We are committed to delivering meaningful insights, important connections and valuable opportunities from a trusted platform for years to come.

Sponsorship Advantages

By becoming a B2SMB Institute Sponsor, you are giving yourself, your Solution Provider brand and your offering an invaluable competitive advantage.   

You’ll benefit from direct access to the largest, most influential B2SMB brand Executives – leaders who are actively seeking out new solutions to their development, marketing, sales and delivery needs.  Our Members are eager to learn how you can help them win with the toughest customer of all, the SMB.

You’ll benefit from cutting edge insights with the Institute’s broad and deep compendium of research, case studies, POVs, advice, tools, education and more, all served crisply and concisely 24-7. The Institute is a magnet for all things B2SMB, providing Sponsors with a treasure map of sales opportunities.  

You’ll benefit from a position of influence, highly visible to thousands of dedicated makers and managers of business-to-small-business products and services.  Our undiluted and undistracted focus on what it takes to reach, engage, win and keep Small Business customers means our Sponsors don’t have to treasure hunt for business development opportunities.

Sponsorship Options

All B2SMB Institute Sponsors enjoy the vast majority of Member benefits, including exclusive access to largest aggregation of B2SMB marketplace research, insights, resources, and more, complemented by the largest B2SMB peer-to-peer network, all of which can be accessed 24-7 on the b2smbi.com website.  Sponsorship options are designed to maximize the year-round benefits received from the Institute’s evolving offers.

ALL Sponsors receive:

• Mainstreet, the Institute’s weekly e-newsletter covering all that’s new, relevant and valuable to our B2SMB Members
• The B2SMB Institute Directory (launching March, 2018), including featured Member profiles, categories of interest, Council participation, links to articles, posts and more
• Whova, our in-event social networking app, including auto-registration with your Institute Membership (whether you are attending the event or not)
• Announcements and reminders on upcoming Institute events, new products or services, research availability
• Frequent Member surveys and results
• Members Discounts on all paid events, content and research (when not included in Membership participation level)
• Member Discounts on all Institute educational offerings, including online classes, seminars, interactive training and certifications
• Exclusive Member Discounts on select Member and Sponsor offers

Summary of B2SMB Institute Sponsorship Options

Charter Sponsorship (by invitation only), our highest Sponsorship level, corresponds to our Charter Membership level, and includes all Institute content, research and events.  It is best-suited for market-leading, multi-unit B2SMB Solution Providers who have a lengthy resume of serving B2SMB brands. These Sponsors understand the role the Institute can play in tackling current and future cross-industry problems and issues that individual companies cannot address on their own.  Membership includes:

• 10 named individual Membership seats
• 1 high-visibility seat on the Institute’s Leaders’ League, including Advisory input to the Institute’s evolving mission, offering and growth pathway
• 5 individual seats on the Institute’s Segment Councils
• 5 complimentary passes to each of the Institute’s major events, Council Forums, webinars and virtual summits
• Unlimited subscriptions to all B2SMB Institute research and paid content
• Optional Gold-level Exhibit Booth (10’ x 10’, premium placement) at any of the Institute’s major Events
• 5 individual classroom seats for each of B2SMB Institute educational offering
• Industry-segment exclusivity (annual)

Enterprise Sponsorship, is best-suited for elite multi-unit B2SMB Solution Providers who are well-known to our Member community. These Sponsors intend to take advantage of the full range of Institute features.  Membership includes:

• 5 named individual Membership seats
• By invitation only, 1 high-visibility seat on the Institute’s Leaders’ League
• 3 individual seats on the Institute’s Segment Councils
• 3 complimentary passes to each of the Institute’s major events, Council Forums, webinars and virtual summits
• 1 subscription to all B2SMB Institute research and paid content
• Optional Silver-level Exhibit Booth (10’ x 10’, standard placement) at any of the Institute’s major Events
• 3 individual classroom seats for each of B2SMB Institute educational offering

Business Sponsorship, is best-suited for single-unit or single offering B2SMB Solution Providers who are seeking visibility to our Member community. These Sponsors intend to take advantage of the full range of Institute features.  Membership includes:

• 3 named individual Membership seats
• By invitation only, 1 high-visibility seat on the Institute’s Leaders’ League
• 2 individual seats on the Institute’s Segment Councils
• 3 complimentary passes to the Institute’s Global Conference
• 1 subscription to all B2SMB Institute research and paid content
• Optional Bronze-level Exhibit Booth (3’ x 3’, standard placement) at the Institute’s Global Conference
• 3 individual classroom seats for each of B2SMB Institute educational offering

Individual Sponsorship, is best-suited for Business Development pros who are seeking visibility to our Member community. These individuals intend to take advantage of a more limited range of Institute features, but at significant savings.  Membership includes:

• 1 named individual Membership seats
• 1 individual seats on the Institute’s Segment Councils
• 1 complimentary passes to the Institute’s Global Conference
• 33% discount on all B2SMB Institute research and paid content
• 1 individual classroom seat for 1 B2SMB Institute virtual seminar

Sponsor Now in 1 Easy Step

Step 1 – to receive your B2SMB Institute Sponsorship Application, click here. 

We process all Sponsor applications quickly, and will forward you Sponsorship Agreement with our Sponsor application acceptance.  Upon receipt of your Sponsorship Agreement signature, you’ll be invoiced for your Sponsorship dues payment.

Want a virtual tour of the Institute?  Access the B2SMB Institute’s tour calendar here and pick a time!