Did you miss out on this year’s B2SMB Institute Leader’s Forum? Then here’s your exclusive, behind the scenes look at some of the content that was shared at this year’s conference. What kind of content? Answers to some of the biggest questions brands have for Small Business Owners.

How do you break the ice? With a little Small Talk. And on this episode, Cargo hit the streets and asked Small Business Owners all kinds of questions. Why? To better understand their mindset. Because this highly unique segment knows what they want, how they want it. And they expect the brands they buy from to know it too.

So, what kinds of questions did Cargo ask? Everything from how they started, to how they view growth, success, and failure. And of course, we asked what they do and what they don’t want from brands. Don’t worry—we asked some fun ones too. Watch the full video below to dive into the key insights they gathered from their on-the-street interviews.

To see more content like this, visit Cargo’s Small Talk content hub.

Author: Small Talk is an investigation into the world of Small Business. A look into what drives Small Business Owners. And, an exploration of how Big Brands are effectively engaging this highly passionate group of SBOs. Why? Because we believe that if you’re not talking small, you’re not thinking big enough. Small Talk is hosted by Cargo, a full-service marketing and advertising agency that specializes in helping Big Brands connect with Small Business.