Of the six stores that the 97-year-old Li-Lac Chocolates has in New York City, only four are operational. Business has been far from sweet, as revenues are down now 75%, and at its worst in April, was down 93 percent. But Anthony Cirone, owner of Li-Lac for the past nine years, refuses to melt under the financial heat and is finding every way to pivot and bring in enough cash until the busier fall season kicks in and hopefully, and function closer to normal during the all-important Thanksgiving and Christmas holidays.
We are Business-to-Small-Business
If your job depends on winning, keeping and growing SMB customers at scale, we invite you to join thousands of your B2SMB peers who count on the Institute for critical information, actionable insights, and the skills needed to succeed.