SMALLBIZAID: You want your social media-based customer acquisition costs to be as low as possible while introducing your small business to high-quality consumers (i.e., repeat buyers). That way, you are increasing sales without spending inordinate amounts on digital ads. Find campaigns that bring those costs down, guaranteeing a high return on investment.

Read more here: https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/24/small-business-owners-beware-of-this-marketing-trap/?sh=3b1fb2d292e6