More than one in three small business executives (37%) plan to invest even more in their businesses during the next 12 months compared to the past 12 months, according to a new survey conducted by The Harris Poll1 and sponsored by CIT Group Inc.  

Cloud computing systems (52%), customer relationship management tools (48%) and cyber security/data privacy (47%) are key priorities for technology investments over the next 12 months, those planning to invest say.

Earlier technology investments have already paid off for small businesses, with 42% crediting tech spending as a driver of growth over the past 12 months, along with providing exceptional customer service (60%) and offering new products (48%).

Additionally, most small business executives agree that continuous technological investment is a business need (84%) and that it is critical in helping their business to attract and retain customers (79%).

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