More than one in three small business executives (37%) plan to invest even more in their businesses during the next 12 months compared to the past 12 months, according to a new survey conducted by The Harris Poll1 and sponsored by CIT Group Inc.
Cloud computing systems (52%), customer relationship management tools (48%) and cyber security/data privacy (47%) are key priorities for technology investments over the next 12 months, those planning to invest say.
Earlier technology investments have already paid off for small businesses, with 42% crediting tech spending as a driver of growth over the past 12 months, along with providing exceptional customer service (60%) and offering new products (48%).
Additionally, most small business executives agree that continuous technological investment is a business need (84%) and that it is critical in helping their business to attract and retain customers (79%).
Read more here: https://www.abladvisor.com/PressRelease.aspx?id=17522&title=small-business-execs-reveal-top-priorities-for-investment-and-growth-in-new-surve?#