There’s much debate about the role of salespeople in a digital world. But as B2B organizations are deciding their sales strategies, there are several points to consider about how, where and when to leverage sales relationships (handshakes) vs. digital self-service (hands-off). Read more here: https://www.the-future-of-commerce.com/2021/04/05/b2b-sales-experience/
About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report from Fortella that takes a look at the importance of revenue-driven marketing. Read more here: https://www.marketingcharts.com/industries/business-to-business-115930
To survive the impact of COVID-19, B2B organizations must make a successful leap to self-service ecommerce that wins over customers as loyal online buyers, John Bruno of PROS writes. Read more here: https://www.digitalcommerce360.com/2021/01/03/the-new-self-service-era-where-b2b-selling-is-headed-in-2021/
Sales is never going to be a walk in the park. But these seven resources can make it easier. Read more here: https://www.forbes.com/sites/johnhall/2020/08/23/7-sales-resources-that-will-help-your-teams-sell/#2d8368432ef1
Seismic, a sales and marketing enablement software, rolled out resources to help its customers adapt to a work-from-home model, helping customers with remote collaboration, meeting the demand for content and fostering digital engagement. Ed Calnan, Co-founder and CRO of Seismic, shared details around how Seismic has adapted to COVID-19...
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