Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service. Read more here:
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Read more here:
In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a...
There’s much debate about the role of salespeople in a digital world. But as B2B organizations are deciding their sales strategies, there are several points to consider about how, where and when to leverage sales relationships (handshakes) vs. digital self-service (hands-off). Read more here:
About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report from Fortella that takes a look at the importance of revenue-driven marketing. Read more here: