Planned Outcomes of Our
2019 B2SMB Brand Confidence Research:
We will define an SMB purchase decision-making framework that accurately identifies common details of the SMB buying process, including buying criteria and other purchase factors, product/service adoption, use and retention criteria.
We will map this SMB purchase decision-making framework to common, easily applicable SMB profiles/personas valuable to B2SMB brands.
We will establish a working definition of B2SMB Brand Confidence while developing, measuring and tracking a variety of Brand Confidence factors.
We will identify tangible, actionable insights B2SMB Brands can apply across all operational SMB touch points to improve Brand Confidence and hence SMB market performance.
We will publish our research findings in running “Flash” reports and findings, culminating in a Comprehensive Report with Executive Summary (free to Members), as well as Detailed Functional reports by B2SMB Brand (for purchase).