The B2SMB Institute’s 2019 SMB Brand Confidence Research is a 3 phase project to answer the following questions:
1. How can we translate the SMB buying process into a better defined decision-making framework that helps B2SMB companies better market, sell, serve & keep SMB customers?
2. What actions and behaviors of B2SMB Companies impact, enhance or reduce SMB Brand Confidence at key lifecycle touch points (marketing, sales, fulfillment, product, service/support)?
3. Can we create an independent “Brand Confidence Score” that provides both Brands (and SMBs) with an accurate representation of brand positioning and perception that can enhance the SMB purchase process.
Produced by Thrive Analytics with the Sponsorship support of LocalIQ and the partnership support of Alignable and BuzzBoard, our Phase 1 report reveals our early findings, revealing some key insights to the SMB’s decision-making framework.
Get your copy of the B2SMB Institute’s 2019 SMB Brand Confidence Research – Phase 1 Report today!