From DigitalCommerce360’s Caroline Robertson: “We’re predicting that 2020 will mark an inflection point in business consumers’ relationships with their providers, driven in part by expectations for consistency across all buying routes and increasing reliance on both marketing and sales to provide the service of timely engagement.”

Read more here: https://www.digitalcommerce360.com/2020/01/13/predictions-2020-b2b-marketers-pivot-from-products-to-experiences/