The 100+ Brands of the B2SMB Institute


Learn How to Win, Keep & Grow
More SMB Customers at Playbooks19

Based on the terrific success of our Playbooks breakout sessions during our October Global Conference, we’ve dedicated our newest event to the “how to” of successfully winning, keeping and growing Small Business Customers.


We’ve tapped into the top Leaders in B2SMB marketing, sales, product development, customer service, delivery and more to bring you, the B2SMB practitioner, a crash course in doing your job better.  Small classrooms, rigorous, real world content and peer-to-peer exchanges make for the most dynamic upgrade in your B2SMB skills you’ll find anywhere.


And what better place to learn what works best than the home of America’s Team, the Dallas Cowboys? AT&T Stadium is the perfect venue for building B2SMB strategies and tactics that win, but it’s a whole lot of fun, too. Book your seat now for Playbooks19!

Early Highlights of Playbooks19

Connecting with SMBs
Marketing Track

Our Playbooks19 Marketing workshops will focus on what it takes to reach, engage and qualify SMBs.  From top-to-mid sales funnel, our Member-expert Presenters will detail how they’ve succeeded, from new targeting techniques to new media channels, from optimal content marketing tactics to big-data driven engagement techniques.

Selling SMBs
Sales Track

Our Playbooks19 Sales workshops will focus on what it takes to convert an SMB prospect to an SMB customer.  Over a dozen Member-expert Sales Pros (many from our B2SMBI Sales Council) will break it all down, from hiring and training Sales Teams to delivering sales KPIs at scale and at speed, with quality assured.

Developing SMB Offerings

Product Track

If you’re charged with designing and developing successful SMB offerings, our Playbooks19 Product workshops will help you deliver. From the drawing board to the shipping box, our senior-level Product Dev experts will lay out the steps required to build what Small Business want, need and fall in love with.

Servicing SMBs at Scale
Delivery Track

They’re the toughest customer on Planet Earth: SMBs want it all now, and if you’re charged with delivering your B2SMB offerings, you know how tough they can be.  Our CE and CS leaders will detail how specific processes, technologies and more make for one-and-a-million happy SMB customers.

Teaming Up in B2SMB
Partnerships Track

Facing millions of SMB customers alone is daunting, and that’s why so many B2SMB enterprises are developing partnerships with fellow, non-competitive B2SMB brands. Our Playbooks19 Partnership track presenters have been there and done that, providing a thorough “how to” on finding, developing and leveraging quality partnerships.

Activities At

Key to our mission at the B2SMB Institute is to provide our Members many opportunities to connect, share and grow together with peers.  We’ll have multiple “events within the event” that bring pros like you together. From special receptions to team-building activities, you’ll get to know pros just like you for lasting, valuable relationships.

Introducing the Playbooks19
Resource Showcase

We’ll gather some of the most valuable support providers in B2SMB to demonstrate how they can help you better market, sell, service and retain your SMB customers. From data provisioning to martech, from app development to outsourced services, will provide you a “one-stop shop” to meet, learn about and engage the resources your enterprise needs to win, keep and grow SMB customers.


Interested in Exhibiting at the Playbooks19 Showcase?  Click here!

What’s Your Player Position
At Playbooks19?

 For Playbooks19 Presenters

Are you a Subject Matter Expert in Business-to-Small-Business? We welcome B2SMB Player/Coaches to submit your “Playbook” to our Team. Click here for Playbooks19 presentation guidelines.

For Playbooks19 Sponsors/Exhibitors

Are you a resource seller to B2SMB enterprises? We welcome you to learn more about Sponsorship and Exhibit opportunities at Playbooks19.  Click here to receive our Sponsor/Exhibitor package.

Nearby Accomodations

Courtyard Dallas
1.3 Miles
1500 Nolan Ryan Expy

Sheraton Arlington
1.8 Miles
1500 Convention Center Drive

Hyatt Place
2.6 Miles
2380 E Road to Six Flags

Hilton Garden Inn
2.5 Miles
2190 E Lamar Blvd