The 100+ Brands of the B2SMB Institute


A must-make event for B2SMB Marketing, Sales and Product Pros – small classrooms, rigorous, real world content and peer-to-peer exchanges make for the most dynamic upgrade in your B2SMB skills you’ll find anywhere! Combining Clickmeeting’s dynamic, interactive webinar platform, our own B2SMBI Slack community, Playbooks19 Online is travel free and promises to be as convenient as it is valuable.







Connecting with SMBs
Marketing Track

Our Playbooks19 Marketing workshops will focus on what it takes to reach, engage and qualify SMBs.  From top-to-mid sales funnel, our Member-expert Presenters will detail how they’ve succeeded, from new targeting techniques to new media channels, from optimal content marketing tactics to big-data driven engagement techniques.

Selling SMBs
Sales Track

Our Playbooks19 Sales workshops will focus on what it takes to convert an SMB prospect to an SMB customer.  Over a dozen Member-expert Sales Pros (many from our B2SMBI Sales Council) will break it all down, from hiring and training Sales Teams to delivering sales KPIs at scale and at speed, with quality assured.

Developing SMB Offerings

Product Track

If you’re charged with designing and developing successful SMB offerings, our Playbooks19 Product workshops will help you deliver. From the drawing board to the shipping box, our senior-level Product Dev experts will lay out the steps required to build what Small Business want, need and fall in love with.


Here’s a list of full recordings for all 10 our Playbooks19 Online workshops:




19mar(mar 19)10:30 am20(mar 20)5:45 pmPlaybooks19 OnlinePLEASE NOTE- All Times are Eastern Daylight Time

Featured Presenters at Playbooks19 Online Workshops

Eric Spadafora
VP Business Sales,
Ramon Ray
Wayne Silverman
Eric Groves
Co-Founder & CEO,
Dan Slagen
Nicole Wood
Ama La Vida Coaching
Scott Biondi
Senior Director of Marketing,
Comcast Business
Brian Bar
Victory Lap
Jason Peaslee
Managing Partner,
Thrive Analytics
Jill Nelson
Ruby Receptionists
David Fortino
SVP Audience,
Pete Steger
Head of Business Development,
Ivana Taylor
DIY Marketers
David Hirschman
Peter Hutto
B2SMB Institute
Dave Walker
B2SMB Institute

What They Said: Top Reasons
for B2SMB Pros to Attend Playbooks19

Best-in-Class for B2SMB


What a great two days. You guys are building something super cool and INCREDIBILY valuable.” – Jill Nelson, CEO/Founder, Ruby Receptionists


“I was so incredibly impressed on who you were able to gather together to talk about how we better support the SMB community.” – Erik Day, VP/GM – Small Business, Dell


“The event was first class, from the people, the connections and the take home value.” – Sean Cohen, COO, AWeber


There’s no other event that entirely focuses on the highly challenging $500Bil Business-to-Small-Business marketspace, bringing B2SMB pros at all levels a unique and intense value.

A Focus on What Works


“It was great to hear the experiences of the speakers and other attendees. We came away with some immediate points of optimization for our go to market process.” – Joanna Knox, BD Lead, Fundbox


“We thought the event was very well done!   You guys brought it! The networking and content was spot on.” – Aaron Bailey, COO,


“My team and I learned so much during the conference with all the folks who are serving SMBs. Overall, a truly inspiring event.” – Liz Yoon, Partnerships Management, LegalZoom


We emphasize what works when it comes to reaching, engaging, keeping, keeping and growing SMBs.  With no time for theory, our attendees leave a whole lot smarter on what to do next.


Pro-Grade Networking


“Great connections and networking.” – Carrie Jacobson, VP Technology & Services, Office Depot


“There was great energy in the room and lots of good opportunity to network.” – Kelly Thomas Nojaim, VP Partner Development, Microsoft


We pride ourselves on bringing together B2SMBs best and brightest and fostering their peer-to-peer exchanges, with plenty of time and space to comfortably interact.


What’s Now & What’s Next


“I found a lot of value connecting with various leaders in the space and learning how different companies are approaching the SMB segment.” – Dip Ghuman, Strategic and Product Partnerships, Indeed


“Definitely think it put Lorem on the radar for a lot of important partners in the future and lots of great content from other innovators in the SMB space.’ – Sam Wilcoxon, Founder, Lorem


We believe it’s critical that B2SMB pros see what’s here and what’s coming when it comes to the millions of Small Business they are trying to sell. Count on us to keep looking ahead!


More than a Single Event


“I think this will grow year over year and I look forward in participating in future.” – Jenn Allen, SMB Segment Lead, Cisco


“You put together a great event and it’s definitely going to be one of the must-go to events for everyone who is serving small businesses.” – Martin Schmidt, Strategic Development, 1&1


“Thank you for the opportunity and really enjoyed it. You are building something very interesting.” – Doug Bewsher, CEO, Leadspace


B2SMB Institute events are focus-points for our Members, but our Member community, segment Councils, SMB research and resources (like Playbooks!) adds value throughout the year and beyond!


And It’s Fun?!?


“It was a ton of fun.” – Darian Shirazi, CEO, Radius


“Absolutely amazing event.” – Max Pechersky, PromoRepublic, CEO/Co-Founder


“Seriously, it was a great show – congratulations to you for taking the lead and driving this. Much needed and I made numerous contacts – for which I can see value on both sides of the equation.” – Lem Lloyd, SVP, Buzzboard


From the beginning, we’ve been impressed by our very own B2SMB event Speakers, facilitators, and attendees – great Pros with great experiences and great willingness to share. We make peer-to-peer fun with lots of events within our events that foster casual, comfortable exchange, and more than a few laughs.