The 100+ Brands of the B2SMB Institute

 
 

A must-make event for B2SMB Marketing, Sales and Product Pros – small classrooms, rigorous, real world content and peer-to-peer exchanges make for the most dynamic upgrade in your B2SMB skills you’ll find anywhere! Combining Clickmeeting’s dynamic, interactive webinar platform, our own B2SMBI Slack community, Playbooks19 Online is travel free and promises to be as convenient as it is valuable.


FOR B2SMB
MARKETING PROS

 


FOR B2SMB
SALES PROS

 


FOR B2SMB
PRODUCT PROS

 

Connecting with SMBs
Playbooks19
Marketing Track

Our Playbooks19 Marketing workshops will focus on what it takes to reach, engage and qualify SMBs.  From top-to-mid sales funnel, our Member-expert Presenters will detail how they’ve succeeded, from new targeting techniques to new media channels, from optimal content marketing tactics to big-data driven engagement techniques.

Selling SMBs
Playbooks19
Sales Track

Our Playbooks19 Sales workshops will focus on what it takes to convert an SMB prospect to an SMB customer.  Over a dozen Member-expert Sales Pros (many from our B2SMBI Sales Council) will break it all down, from hiring and training Sales Teams to delivering sales KPIs at scale and at speed, with quality assured.

Developing SMB Offerings
Playbooks19

Product Track

If you’re charged with designing and developing successful SMB offerings, our Playbooks19 Product workshops will help you deliver. From the drawing board to the shipping box, our senior-level Product Dev experts will lay out the steps required to build what Small Business want, need and fall in love with.

Recordings

Here’s a list of full recordings for all 10 our Playbooks19 Online workshops:

 

 

Agenda

19mar(mar 19)10:30 am20(mar 20)5:45 pmPlaybooks19 OnlinePLEASE NOTE- All Times are Eastern Daylight Time

Featured Presenters at Playbooks19 Online Workshops

Eric Spadafora
VP Business Sales,
Verizon
Ramon Ray
Editor/Founder,
SmartHustle
Wayne Silverman
CRO,
Business.com
Eric Groves
Co-Founder & CEO,
Alignable
Dan Slagen
CMO & CCO,
ThriveHive
Nicole Wood
Co-Founder/CEO,
Ama La Vida Coaching
Scott Biondi
Senior Director of Marketing,
Comcast Business
Brian Bar
CEO,
Victory Lap
Jason Peaslee
Managing Partner,
Thrive Analytics
Jill Nelson
CEO,
Ruby Receptionists
David Fortino
SVP Audience,
Netline
Pete Steger
Head of Business Development,
Kabbage
Ivana Taylor
Publisher,
DIY Marketers
David Hirschman
Co-Founder,
Streetfight
Peter Hutto
B2SMB Institute
Dave Walker
B2SMB Institute

What They Said: Top Reasons
for B2SMB Pros to Attend Playbooks19


Best-in-Class for B2SMB

 

What a great two days. You guys are building something super cool and INCREDIBILY valuable.” – Jill Nelson, CEO/Founder, Ruby Receptionists

 

“I was so incredibly impressed on who you were able to gather together to talk about how we better support the SMB community.” – Erik Day, VP/GM – Small Business, Dell

 

“The event was first class, from the people, the connections and the take home value.” – Sean Cohen, COO, AWeber

 

There’s no other event that entirely focuses on the highly challenging $500Bil Business-to-Small-Business marketspace, bringing B2SMB pros at all levels a unique and intense value.


A Focus on What Works

 

“It was great to hear the experiences of the speakers and other attendees. We came away with some immediate points of optimization for our go to market process.” – Joanna Knox, BD Lead, Fundbox

 

“We thought the event was very well done!   You guys brought it! The networking and content was spot on.” – Aaron Bailey, COO, Business.com

 

“My team and I learned so much during the conference with all the folks who are serving SMBs. Overall, a truly inspiring event.” – Liz Yoon, Partnerships Management, LegalZoom

 

We emphasize what works when it comes to reaching, engaging, keeping, keeping and growing SMBs.  With no time for theory, our attendees leave a whole lot smarter on what to do next.

 


Pro-Grade Networking

 

“Great connections and networking.” – Carrie Jacobson, VP Technology & Services, Office Depot

 

“There was great energy in the room and lots of good opportunity to network.” – Kelly Thomas Nojaim, VP Partner Development, Microsoft

 

We pride ourselves on bringing together B2SMBs best and brightest and fostering their peer-to-peer exchanges, with plenty of time and space to comfortably interact.

 


What’s Now & What’s Next

 

“I found a lot of value connecting with various leaders in the space and learning how different companies are approaching the SMB segment.” – Dip Ghuman, Strategic and Product Partnerships, Indeed

 

“Definitely think it put Lorem on the radar for a lot of important partners in the future and lots of great content from other innovators in the SMB space.’ – Sam Wilcoxon, Founder, Lorem

 

We believe it’s critical that B2SMB pros see what’s here and what’s coming when it comes to the millions of Small Business they are trying to sell. Count on us to keep looking ahead!

 


More than a Single Event

 

“I think this will grow year over year and I look forward in participating in future.” – Jenn Allen, SMB Segment Lead, Cisco

 

“You put together a great event and it’s definitely going to be one of the must-go to events for everyone who is serving small businesses.” – Martin Schmidt, Strategic Development, 1&1

 

“Thank you for the opportunity and really enjoyed it. You are building something very interesting.” – Doug Bewsher, CEO, Leadspace

 

B2SMB Institute events are focus-points for our Members, but our Member community, segment Councils, SMB research and resources (like Playbooks!) adds value throughout the year and beyond!

 


And It’s Fun?!?

 

“It was a ton of fun.” – Darian Shirazi, CEO, Radius

 

“Absolutely amazing event.” – Max Pechersky, PromoRepublic, CEO/Co-Founder

 

“Seriously, it was a great show – congratulations to you for taking the lead and driving this. Much needed and I made numerous contacts – for which I can see value on both sides of the equation.” – Lem Lloyd, SVP, Buzzboard

 

From the beginning, we’ve been impressed by our very own B2SMB event Speakers, facilitators, and attendees – great Pros with great experiences and great willingness to share. We make peer-to-peer fun with lots of events within our events that foster casual, comfortable exchange, and more than a few laughs.

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