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Part 2 of our livecast on macro-trends that took shape in 2018 - trends that are now very much influencing the Business-to-Small-Business ecosystem. During this Playbooks19 Online recording, David Fortino, SVP Audience, NetLine, a member of our B2SMB Institute Leaders' League addresses each trend in turn. Watch the Playbooks19 session...
The B2SMB Institute's 2019 Brand Confidence Research, sponsored by LocalIQ, is well underway, and with the help and data of Alignable, BuzzBoard, G2 Crowd, Business.com and more, Peter Hutto and Jason Peaslee, of Thrive Analytics, reviewed our first wave of insights on why SMBs choose one brand over another...
Key Performance Indicators (KPIs) are critical to measuring success for B2SMB sales teams. But what do the best B2SMB sales teams think is “key?” During this Playbook19 Online session, our expert, Brian Bar, from Victory Lap measure performance across thousands of SMB prospects every day, and workshops what KPIs...
Many B2SMB brands are awakening to the value of their SMB customers’ data, specifically data derived from product usage and behaviors. During this Playbooks19 Online session recording, Scott Biondi of Comcast Business talks of how their SMB customer data is aggregated, analyzed and packaged to create genuine value. Watch the...
SMB lead-gen continues to grow more challenging, demanding that B2SMB Marketers re-think targeting, media and messaging. Alternative channels have moved from the “experimental” to the “essential.” During this Playbooks19 Online recording, Wayne Silverman of Business.com workshops how to take advantage. Watch the Playbooks19 session now! Download Now: B2SMBI Playbooks19 Online - How...
If you've been paying attention - and we know you have - there are macro-trends that took shape in 2018 and are now very much influencing the Business-to-Small-Business ecosystem. During this Playbooks19 Online recorded session, Jill Nelson of Ruby Receptionists and Joe Malcoun of Nutshell, members of our B2SMB...
It's easy to imagine how great a prospective B2SMB partnership will work - it's quite another thing to actually make the combination of goals, KPIs, resources and 100s more details deliver breakthrough results. During this Playbooks19 Online recorded session, Eric Groves from Alignable dives deep into what makes a...
Product-qualified-leads (PQLs) are demonstrably more successful at creating SMB sales leads that convert. How do you build the B2SMB products and services that generate these users who more efficiently and effectively turn into customers? During this Playbooks19 Online recorded session, Dan Slagen, expert from ThriveHive will workshop how. Watch the...
As SMB profiles have changed to reflect more women, more minority and more Millennial business owners, your salesforce is likely changing, too. How do you get the best from new demographics across your B2SMB go-to-market, both "out there" and in house? During this Playbooks19 Online recorded session, Eric Spadafora...
With SMB audiences that number in the hundreds-of-thousands, how does your B2SMB brand solicit, encourage and manage Influencers to drive awareness, response and more? During this Playbooks19 Online recorded session, prominent SMB Influencers Ramon Ray of SmartHustle and Ivana Taylor of DIY Marketing workshop how. Watch their Playbooks19 session...
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