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The Problem: B2SMB founders often start with an intimate knowledge of what their customers care about — but as they find success and more staffers are hired to meet demand, that intimacy can be lost.At Ruby Receptionists, empathy among employees for small-business owners is a big part of what...
The Problem: Many B2SMB companies understand the reach and influence of persuasive industry voices, but have trouble figuring out how to best engage with these influencers and leverage them to connect with small businesses. Influencers can connect with small businesses with credibility and authenticity that B2SMB companies can sometimes...
The Problem: Building successful B2SMB sales teams can be a puzzle — small businesses are tricky to acquire, and often require a lot of hand-holding to maintain. And if you’ve got the wrong salespeople armed with the wrong tools, churn can be endemic. That’s why it’s vital to unite...
The Problem: Companies have long operated with a “dehumanized” approach to data, using any lawfully obtained information in whatever way they like. But with a growing focus on data security around the world and increasing legal liability, B2SMB companies need to pro-actively think about how they handle and use...
The Problem: SMB clients have a tendency to cycle rapidly through marketing solutions — and poor communication of value by tech providers can precipitate this churn. The Process: Boostability embarked on a research- and data-based “listening campaign” to better understand their ideal customers, and to pinpoint the key inflection points...
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