Disrupted by LinkedIn and aggregators like Indeed.com, the online job board is fighting back by investing in tech like artificial intelligence and video ads to enhance and personalize the job hunt.

Monster.com was once the nation’s leading job-search site, until it wasn’t.

The company, which fetes its 25thanniversary this year, ceded market share to rivals from LinkedIn to job-board aggregators like Indeed.com — but not because competitors were out-innovating the site, among the first dot-coms to place print classified ads online, said Scott Gutz, chief executive officer of Monster.com.

Read More: https://www.uschamber.com/co/good-company/the-leap/monster-ceo-scott-gutz