Although millennials already make up a third of B2B buyers, many of them say B2B marketers miss the mark with marketing content, Forrester Research says in a new study. Millennial buyers say B2B marketers miss the market with marketing content, Forrester Research says in a new study.

Read more here: https://www.digitalcommerce360.com/2020/02/21/millennial-buyers-want-better-content-from-b2b-marketers/